Shopper Stop B2B Strategies

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A B2B And Solution Sales Project Report On

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Submitted to: Submitted by:

Mr. Sanjeev Srivastava Jayasudha.J

Nikhil Raj

Shikher Srivastava

Tribeni Pegu

Ajay Kumar

Raashi Pandit

Deepak Agarwal

TABLE OF CONTENTS

• Objectives………………………………………………………………………………….. 3

• Executive Summary……………………………………………………………………. 4

• Introduction of the Retail Industry……………………………………………… 5

• Overview of Shoppers Stop………………………………………………………… 7

• Major Players and competitor………………………….………………………… 8

• Customer Expectations………………………………………………………………. 9

• Performance……………………………………………………………………………….10

• Marketing Channels…………………………………………………………………….11

• Distribution…………………………………………………………………………………12

• Supply Chain Management………………………………………………………….13

• Managing Sales Force………………………………………………………………….13

• Marketing Strategy………………………………………………………………………14

• SWOT Analysis……………………………………………………………………………..15

• Recommendations……………………………………………………………………….15

• Conclusion……………………………………………………………………………………15

• References…………………………………………………………………………………..16

OBJECTIVES

1. Understanding and analysing the retail industry

2. Study of the brand image and the management of Shoppers stop retail outlets in India.

EXECUTIVE SUMMARY

According to industry experts, the next phase of growth is expected to come from rural markets. According to a market research report published in June 2008 by RNCOS titled, 'Booming Retail Sector in India', organised retail market in India is expected to reach US$ 50 billion by 2011. The key findings of the report are number of shopping malls is expected to increase at a CAGR of more than 18.9 per cent from 2007 to 2015. Rural market is projected to dominate the retail industry landscape in India by 2012 with total market share of above 50 per cent. Driven by the expanding retail market, the third party logistics market is forecasted to reach US$ 20 billion by 2011.Apparel, along with food and grocery, will lead organised retailing in India.

The project mainly deals with the analysis of the retail industry. The research was carried out to study and analyse the customers expectations and the benefits they derived when they shop from Shoppers Stop. In our project we have mainly focused on the retail outlets of apparels and accessories in India. We have worked out on the emergence of the Shoppers stop and how it started spreading their outlets in India with a good brand image within a shorter period. Along with Shoppers Stop, we also did a comparative analysis with other similar retail outlets. Also we did an analysis of the distribution channels and marketing strategy of Shoppers Stop. Shoppers‘ Stop‘s customers fall between the age group of 16 years to 35 years, the majority of them being families and young couples with a monthly household income above Rs. 20000 and an annual spend of Rs.15000. A large number of Non - Resident Indians visit the shop for cultural clothes in the international environment they are used to which means people from abroad are also interested in shopping in Shoppers stop. Their target customers are upper middle class and upper class.

Last but not the least we also had a visit to Shoppers Stop which is in MGF Metropolitan Mall, Gurgaon. From the visit we had an idea of the numerous brands and also the store...
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