shock! Naked man in ads
Shock! Naked man in advertisement
The first time I read Bordo’ s essay, Beauty (Re) discovers the Male Body, I was shocked by what she wrote, because I had never read any articles like this. It was explicitly telling about naked or near-naked models in advertisement, nude women attracted men and also nude men attracted women, and these kinds of ads influenced people’s view on what a real man was exactly. There were few books mentioned naked men or women, but never in specific detail. I felt really awkward when I read this book in the coffee store; I was afraid other people saw what I was reading. I closed it immediately. I came from China; Chinese culture taught me to feel extremely shameful about allowing other people to see our naked body. In the ancient time of China, people had to use clothes to cover all body parts, both male and female. The body was the thing people never showed to others, only someone who was really close to them, such as their husband or wife, mom or dad. Besides, people should never gaze at a naked person for a long time. In most Chinese people’s thoughts, only the people who sold sex or used their body to make money would be willing to reveal their body. And those jobs were illicit, and those people who were doing those jobs would be discriminated and hated by most Chinese people. They wouldn’t have relationships with them, or speak to them, or even stay near them. But, in the past 10 years, things went differently. Naked or near-naked female ads showed up on TV and on the street. The first near naked women ad I saw was a body wash ad (the picture on left corner of last page), name of the company was Shulei. At the beginning, no one could accept that a near-nude woman was in the ad; the company lost a lot of loyal customers. This new form of advertisement shocked them. It was against their views about the naked body. But, within a few months, the amount of selling numbers showed this new strategy was very successful. People were
The first time I read Bordo’ s essay, Beauty (Re) discovers the Male Body, I was shocked by what she wrote, because I had never read any articles like this. It was explicitly telling about naked or near-naked models in advertisement, nude women attracted men and also nude men attracted women, and these kinds of ads influenced people’s view on what a real man was exactly. There were few books mentioned naked men or women, but never in specific detail. I felt really awkward when I read this book in the coffee store; I was afraid other people saw what I was reading. I closed it immediately. I came from China; Chinese culture taught me to feel extremely shameful about allowing other people to see our naked body. In the ancient time of China, people had to use clothes to cover all body parts, both male and female. The body was the thing people never showed to others, only someone who was really close to them, such as their husband or wife, mom or dad. Besides, people should never gaze at a naked person for a long time. In most Chinese people’s thoughts, only the people who sold sex or used their body to make money would be willing to reveal their body. And those jobs were illicit, and those people who were doing those jobs would be discriminated and hated by most Chinese people. They wouldn’t have relationships with them, or speak to them, or even stay near them. But, in the past 10 years, things went differently. Naked or near-naked female ads showed up on TV and on the street. The first near naked women ad I saw was a body wash ad (the picture on left corner of last page), name of the company was Shulei. At the beginning, no one could accept that a near-nude woman was in the ad; the company lost a lot of loyal customers. This new form of advertisement shocked them. It was against their views about the naked body. But, within a few months, the amount of selling numbers showed this new strategy was very successful. People were