The founder of Shiseido, Arinobu Fukuhara has introduced the western-style pharmaceuticals to Japan in 1872 when herbal medicine was still mainstreams; amend the poor quality of pharmaceuticals sold to the public previously. It was considered as Japan’s first private western style pharmacy on the Ginza, the cultural and fashion hub of Japan. This pharmacy grew to become one of Japan’s oldest surviving companies as its research and development oriented business methodology.
In 1902, Arinobu was inspired to introduce the American culture to the Japanese public by bringing the Japan’s first soda fountain. The fortune was on his side as it later grew into the Shiseido Parlour restaurant business which makes him introduce another rare production in Japan at the time, ice cream.
The foundation of Shiseido laid over a century ago, its pioneering spirit that combines eastern aesthetics with western science and business technology, continues to live on today to serves as the underlying philosophy of Shiseido’s corporate activities. Shiseido established it Five Management Principles in 1921.
Shiseido's constant quest for the highest possible quality standards has supported its activities for close to a century.
Coexistence and Co-prosperity:
Shiseido seeks to...