Shipbuilding Industry

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Natalia Gabirondo
La Salle University
Strategy Management


For the ship and boat building industry I’m going to analyze it globally so I can compare the most important companies that are from different countries. I should also say that there are two different groups of this kind of industry: one that is more focused to B2B or those that are going to be sold to transportation companies, and a second group that is basically B2C, for personal use in leisure time. This second group involves companies most known by people that has a boat or just like them.

B2B group| B2C group|
Hyundai heavy industries competitors: * Aker Solutions * General Dynamics * Samsung Heavy Industries * Daewoo Shipbuilding & Marine Engineering (DSME) * STX Shipbuilding * Hanjin Heavy Industries * Emarhavil Heavy Industries * ABB * Caterpillar Inc| Most popular shipbuilding companies: * Bénéteau (Fance) * Jeanneau (France) * Quicksilver (Belgium) * Bavaria Yatchs (Germany) * Rio (Spain) * Rodman (Spain) * Sea Ray (USA) * Sunseeker (UK) * Astondoa (Spain) * Bayliner (USA) * Cranchi (Italy) * Faeton (Spain) * Sessa (Italy) * Glastron (USA) * Lema (Spain) * Zodiac (France)|

Porter’s 5 forces analysis:

* Threat of New Entrants

1. Do you have a unique process that has been protected?
NO. There is not a patent on any of the processes that involve shipbuilding. Anyone with specific knowledge is able to build ships and boats if having the necessary materials and workforce.

2. Are customers loyal to your brand?
NO. There are a lot of brands competing in this industry, so customers take the brand that offers them a ship with the features they are looking for. 3. Are there high start-up costs for your business?

YES. To start a business in the shipbuilding industry it is necessary massive capital investment to set up a fully equipped shipyard. 4. Are the assets...
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