Sheena Written Analysis of the Case

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ID No. No. 111007014Dr. Joseph Barrozo
WAC No. 2September 1, 2012

Written Analysis of the Caselet entitled
“SHEENA”

Introduction

Lawn Care Service

When you think back of the long, lazy summers of your youth, chances are some time was spent working on your backyard and do gardening or just trudging along behind a lawn mower, pushing with all your might and sweating profusely, just so you could make a few pesos from your parents in order to buy your favorite shirt or have your allowance for school. You may have occasionally offered your service to clean the yard of your neighbors, or mow down their lawns, but you sure were proud when the homeowner came to you, surveyed your handiwork, and gave you the agreed-upon fee. Mowing lawns or landscaping residential or commercial properties for a living will give you that same sense of pride-while earning you some pretty good cash. The Pros

There are many advantages to running a home-based lawn care or landscaping service. Some say you're the master of your own destiny, and you can devote as much or as little time to the business as you want. You have a short commute to work if you're based in your own community. You can work at your own pace and at virtually any time during regular daylight hours. You also can enjoy the fresh air, get a good cardiovascular workout, and bulk up your muscles. The price of all these freedom and benefits is relatively low-so low, in fact, that many new lawn service owners and landscapers use their personal credit cards or small personal loans to fund their new businesses. Once you invest in the tools you need to improve lawns or install landscaping professionally, you're generally set for years. You don't need much in the way of office equipment, either, and you can set your office up in a corner of the den or a spare bedroom rather than laying out extra cash for a commercial space. Reality Check

This all sounds pretty appealing, doesn't it? But of course, every Garden of Eden has a serpent, and lawn care and landscaping businesses have quite a few of their own coiled up and waiting to strike. To begin, you have to be a lot more adept at mowing, trimming and pruning than the average person. That means you'll have to invest some time in learning gardening basics and techniques. You'll have to be a disciplined self-starter who can ignore the call of a glorious sunny day and diligently service your clients rather than heading for the beach or shopping mall. You have to be physically fit and able to handle the rigors of the job, which can include lifting heavy equipment off and onto trailers, and wielding bulky handheld implements for hours at a time. You'll be handling potentially dangerous machinery and hazardous chemicals. And you'll have to be a very savvy business manager who can administer cash flow, invent advertising and marketing campaigns, and implement a survival plan that will take you through the lean months of the year. Effective management is critical to the profitability and success of any business. Lawn care business requires the management of equipment, personnel, marketing and customers. For small business, management may be limited to self management, equipment maintenance, record keeping and customer interactions, while for larger businesses attention to financial statements, personnel issues and business contracts is also required. In either case, owners should maximize their time by creating simple systems that allow for easy day-to-day management of their lawn care business.

Questions

1. In what ways are Sheena’s customers most likely to judge the quality of her lawn care services?

* Sheena’s customers will most likely judge the quality of her lawn care services based on the following parameters: 1. grass cutting
2. edging / trimming
3. weeding
4. garbage pick up
5. irrigation service
6. landscaping
7. plant disease management
8. pest control /...
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