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Will Pace
International Marketing
March 30, 2011

David-Bond and The Latin American Sweater Market Case Study
1. As a company, David Bond has an array of competitive strengths that contribute to the success of his major sweater exporting. The first of much competitive strength would have to be the ability to operate his specialized weaving machinery 24 hours a day, 7 days a week, and 365 days a year. This ability is very unique and is due to Mr. Davila-Bond’s well use of the available technology. This technology gave him the ability to invest in this well designed weaving machinery, which in return to increases its production by 20 percent. The increase of its total of units sold because they can produce more for the market and supply its demand for the company’s product. Technology continued to play a very important role in this company’s competitive strength with the use of supersoft technology. Supersoft is a low cost and low maintenance technology that still gives the sweaters produced the softness and feel that gave the sweaters its high quality feel. The company produced high quality yarn which they would import the final woven product that could be used by other firms. The ability to give customers the added satisfaction that these sweaters did not require dry cleaning like most competitors gave them an instant competitive advantage. This saves their customers money and gives them ability to safely wash the sweaters in the company of their own home by use of a washing machine. The company anticipated they would see an instant profit growth. Unfortunately this did not happen as instantly as they had hoped but in the long run the profits did reach their expected numbers. This use of technology and well advised investment’s would give any company a competitive strength in any foreign country and is not just limited this Latin American market. This company also implemented a minimum wage policy that would also benefit a company in any market. By...
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