1.1 Background of the Study
The garments industry of Bangladesh has been the key export division and a main source of foreign exchange for the last 35 years. At present, the country generates about $6 billion worth of products each year by exporting garment. The industry provides employment to about 3 million workers of whom 90% are women. Two non-market elements have performed a vital function in confirming the garment industry’s continual success; these elements are (a) quotas under Multi- Fibred Arrangement1 (MFA) in the North American market and (b) special market entry to European markets. The whole procedure is strongly related with the trend of relocation of production. It has been reveals that the tendency of low labor charges is the key reason for the transfer of garment manufacturing in Bangladesh. Bangladesh Garment Sector and Global Chain The cause of this transfer can be clarified by the salary structure in the garment industry, all over the world. Apparel labor charge per hour (wages and fringe benefits, US$) in USA is 10.12 but it is only 0.30 in Bangladesh. This difference accelerated the world apparel exports from $3 billion in 1965, with developing nations making up just 14 percent of the total, to $119 billion in 2001, with developing nations contributing 59 percent. In 1991 the number of workers in the ready-made garment industry of Bangladesh was 582,000 and it grew up to 1,404,000 in 1998. In USA, however, 1991-figure showed 1,106.0 thousand workers in the apparel sector and in 2008 it turned down to 765.8 thousand. 1.2 Objective of the Study
The objective of the case study is to develop the concept about the various aspects of the organizational structure, success & marketing process of the garments industry. This case study will help me to analyze the various concept of marketing, formal hierarchy, standardized export policies & rules, organizational network, various types of approaches to make profit, decision making in stable & unstable situation, how to improve the quality of products & the production process which will enrich my experience for my future career. 1.3 Scope of the Study
During my internee period I have got chances to visit many buying house, factory, supervise much production process, & completed many sample program. And Inshallah, I will get a job in LE as asst. merchandiser & as an assistant merchandiser; I will try to elaborate the merchandising profession and the production and marketing process of a garments factory. 1.4 Methodology
As the raw data is being collected by personal interview with various employee & buyer of different company and buying house, it was analyzed by the Microsoft office. This program was also used for the table a graphical presentation. Beside those, the universal report writing software MS WORD was used to process all necessary research writing, charts graphs and tables. To formulate the research problem I have constitute the following steps: Data collection procedure
The source of data or information we divided into two parts that are primary and secondary source. Both primary and secondary data sources were used to generate this report. Primary data
In the primary source data are collected directly from Shelltex International Secondary data
Secondary data are collected through different website journal and textbook and other data also collect by going various buying house. The Primary sources are follows:
Primary data are measurements observed and recorded as part of an original study. When the data required for a particular study can be found neither in the internal records of the enterprise, nor in published sources, may it become necessary to collect original data. For the completion of this report, the primary sources of data are- * Face-to-face conversation with the respective officers and staffs * Informal conversation with the clients.
* Practical work exposures...
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