shangrila
Abogadie Maria Glady H.
Tour 122
Prof. Evangeline Ortiz
December 12, 2014
Shangrila Hotels, A Fusion of Asianness and Luxury
When the namesake “Shangrila” was taken from James Hilton’s legendary novel “Lost Horizon” it became a brand of world-reknowned hotel chains, and everything else was history. Shangrila Hotels’ tourism planning, strategy and marketing all revolve around this brand image of a lost paradise, with an Asian setting, and a trademark of luxury. Shangri-La Hotels and Resorts was founded in 1971 by the Malaysian-Chinese tycoon Robert Kuok and managed by Westin until January 1983. The Shangri-La Hotel and Resorts were established in 1982. Located at the hub of Ortigas Center, near EDSA, The Shangrila Hotel offers a posh and luxurious haven in the midst of the bustle and hustle of Metro Manila. It stays true to its brand’s maxim, “There’s no greater act of hospitality than to embrace a stranger as one’s own.” Shang aims to provide a sense of “Asian-ness” and hospitality by giving luxury services. These, among other helpful information, were presented to us during our Out-of-the-classroom learning activity at Shangrila EDSA, Ortigas on October 26-27, 2014. The hotel’s executive staff themselves presented the UP AIT students an overview of the basic operations of the Shangrila Hotel: Room Services and bedmaking; the back-of-the-house, which included the kitchen, laundry and ironing area; and their marketing strategy. Surrounded by a lush Asian tropical garden, the marbled pavement and lobby entrance offers a luxurious and high-ceiling facade that truly depicts a five-star hotel. Every hall is accentuated by elegant Asian-themed interior pieces. Crystal glass chandeliers, wooden artwork, paintings by renowned Asian artists and painters glamorize the interior. Hotel service ranges from good to excellent. At the lobby, hotel staff are dressed in Asian Kimono or clothes for women, and suit for men. They exuded a
Tour 122
Prof. Evangeline Ortiz
December 12, 2014
Shangrila Hotels, A Fusion of Asianness and Luxury
When the namesake “Shangrila” was taken from James Hilton’s legendary novel “Lost Horizon” it became a brand of world-reknowned hotel chains, and everything else was history. Shangrila Hotels’ tourism planning, strategy and marketing all revolve around this brand image of a lost paradise, with an Asian setting, and a trademark of luxury. Shangri-La Hotels and Resorts was founded in 1971 by the Malaysian-Chinese tycoon Robert Kuok and managed by Westin until January 1983. The Shangri-La Hotel and Resorts were established in 1982. Located at the hub of Ortigas Center, near EDSA, The Shangrila Hotel offers a posh and luxurious haven in the midst of the bustle and hustle of Metro Manila. It stays true to its brand’s maxim, “There’s no greater act of hospitality than to embrace a stranger as one’s own.” Shang aims to provide a sense of “Asian-ness” and hospitality by giving luxury services. These, among other helpful information, were presented to us during our Out-of-the-classroom learning activity at Shangrila EDSA, Ortigas on October 26-27, 2014. The hotel’s executive staff themselves presented the UP AIT students an overview of the basic operations of the Shangrila Hotel: Room Services and bedmaking; the back-of-the-house, which included the kitchen, laundry and ironing area; and their marketing strategy. Surrounded by a lush Asian tropical garden, the marbled pavement and lobby entrance offers a luxurious and high-ceiling facade that truly depicts a five-star hotel. Every hall is accentuated by elegant Asian-themed interior pieces. Crystal glass chandeliers, wooden artwork, paintings by renowned Asian artists and painters glamorize the interior. Hotel service ranges from good to excellent. At the lobby, hotel staff are dressed in Asian Kimono or clothes for women, and suit for men. They exuded a