Fairmont Case Study

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MAJOR TERM PROJECT MEMO:

Fairmont hotels and resorts would be our first priority in terms of the companies we would love to promote internationally. Fairmont is a Canadian based operator of luxury hotels and resorts. It is also one of leader in the global hospitality industry. Our mission is to make its presence more extensive within the world and reach out to exotic and urban places. With a distinctive collection, operating in 19 countries including Canada, the United States, Azerbaijan, Barbados, Bermuda, People's Republic of China, Egypt, Germany, India, Kenya, Mexico, Monaco, the Philippines, Saudi Arabia, Singapore, South Africa, Switzerland, Ukraine, the United Arab Emirates, and United Kingdom, Fairmont holds a strong market position but still there is a long way to emerge as a global leader . Born in the year 1907 with its headquarters in Toronto, Canada, Fairmont owns 60 properties worldwide including historic icons, elegant resorts and modern city centre properties with a worldwide reputation for excellence.

Their mission clearly states that they want to be world leaders in the field of hospitality and luxury based services. Their vision is to carry forward the tradition of hospitality and turning moments into memories Fairmont as a brand, holds a worldwide emotional appeal that connects to a heritage and legacy.

Their unique selling point embarks upon their potential to internationalize. It is not simply assimilation of culture but promising experiences that are authentically local, in hotels and resorts of unrivalled presence. They believe, their guests should experience an authentic reflection of each destination's energy, culture and history. Therefore they are tough competition to other luxury hotels and resort chains with an image of globalizers expanding and integrating the world.

With an already developed solid base, with high success rates we think Fairmont (the brand) has all the essential resources to gear towards extensive...
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