Dandruff and Shampoo
Shampoo Industry
20.11.02 Category : FMCG Product : Shampoo
This Presentation Covers
• • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in this industry Evolution of shampoo as a product The top brands Ad Spends, and brands on the net
What is FMCG ?
FMCG refers to consumer non-durable goods required for daily or frequent use. Typically, a consumer buys these goods at least once a month.
FMCG Products
• • • • • • • • • • Detergents Toilet soaps Toothpaste Shampoos Creams Powders Food products Confectioneries Beverages Cigarettes
Typical Characteristics of FMCG products
• Individual products are of small value. But, all FMCG products put together account for a significant part of the consumer’s budget • The consumer keeps limited inventory of these products and prefers to purchase them frequently, as and when required • Many of these products are perishable • The consumer spends little time on the purchase decision. Rarely does he / she look for technical specifications ( in contrast to industrial goods ) • Brand loyalties or recommendations of reliable retailer / dealer drive purchase decision • Trial of a new product i.e brand switching is often induced by heavy advertisement, recommendations of the retailer or neighbors / friends.
Typical Characteristics of FMCG products…contd.
• These products cater to necessities, comforts as well as luxuries • They meet the demands of the entire cross section of population • Price and income elasticity of demand varies across products and consumers
Hair Care Category in India
• There are 5 main products
• Hair Oil • Shampoo / Conditioners • Styling products • Herbal Remedies • Hair Dyes / colors
Shampoos
Did you know, that the word Shampoo is derived from the Hindi word “Champi”. Remember Johnny Walker’s famous song - Meri Jaan, Meri
20.11.02 Category : FMCG Product : Shampoo
This Presentation Covers
• • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in this industry Evolution of shampoo as a product The top brands Ad Spends, and brands on the net
What is FMCG ?
FMCG refers to consumer non-durable goods required for daily or frequent use. Typically, a consumer buys these goods at least once a month.
FMCG Products
• • • • • • • • • • Detergents Toilet soaps Toothpaste Shampoos Creams Powders Food products Confectioneries Beverages Cigarettes
Typical Characteristics of FMCG products
• Individual products are of small value. But, all FMCG products put together account for a significant part of the consumer’s budget • The consumer keeps limited inventory of these products and prefers to purchase them frequently, as and when required • Many of these products are perishable • The consumer spends little time on the purchase decision. Rarely does he / she look for technical specifications ( in contrast to industrial goods ) • Brand loyalties or recommendations of reliable retailer / dealer drive purchase decision • Trial of a new product i.e brand switching is often induced by heavy advertisement, recommendations of the retailer or neighbors / friends.
Typical Characteristics of FMCG products…contd.
• These products cater to necessities, comforts as well as luxuries • They meet the demands of the entire cross section of population • Price and income elasticity of demand varies across products and consumers
Hair Care Category in India
• There are 5 main products
• Hair Oil • Shampoo / Conditioners • Styling products • Herbal Remedies • Hair Dyes / colors
Shampoos
Did you know, that the word Shampoo is derived from the Hindi word “Champi”. Remember Johnny Walker’s famous song - Meri Jaan, Meri