Sexuality In Advertising

Degrading Women’s Sexuality in Advertisement Everywhere you look advertisement is there. As much as you want to get away from it, it will always be there. If you are in your home it will be on TV, if your in your car it will be on the radio or if your even just on the train or on the bus it will be there somehow. The advertisement industry has ads made for specific people that will embrace the ad. This is a very rich industry and will most likely never lose business. The alcohol industry is one of these advertisement industries that will always be propose due to the abundance of women. The use of young women is to draw in people to buy their product. I will be using ethos, pathos, and logos to analyze this article by Charlotte Walmsley. Of course the audience that are being drawn to this are going to be the younger men and women of our generation. The reason that the industry are attracting men is obviously because men are sexually attracted to women; and so by
So the majority of the billboards that expresses you to buy the alcohols head to neighborhoods that do not usually get sucked in to the tricks of advertisement. This type of tactic manipulates the neighborhood to at least try what they are offering. Even if they do not like it they spent their own money from there own pockets to give it a try. If they do like it well the industry has just increased its customer satisfaction. Chuck Blore stated that, “Advertising is the art of arresting the human intelligence just long enough to get money from it.” (Gupta) Companies have begun to use mass media to influence a greater number of people at once. Over time we have became used to self-indulging ourselves with extravagances and the media has tainted our minds with the idea that we need things in order to “fit in” society. (Shah,