Is Second Life Ready for Business?CASE STUDY
1. How can Second Life provide value to businesses that use it? Second Life can be a birthing ground for new industries and transform business, commerce, marketingand learning the same way that the Web did in the late twentieth and early twenty-first centuries. It alsocan facilitate internal communications and to position themselves at the forefront of the digital landscapein order to recruit tech-savvy employees. Second Life is a low-cost business tool and also a new marketingtool.Companies can use Second Life as a business tool for online conferencing, online collaboration, knowledge management and prototyping. Also companies can test new products using Second Life’s 3 -Drendering programs, experiment with new marketing and advertising campaigns to see how people react,receive feedback on real-world products or services. 2. What kinds of businesses are most likely to benefit from apresence on Second Life? Why? Retail businesses that are already used to doing business online may have an easier time of establishing aviable presence on Second Life. They are used to advertising and marketing to customers online and havethe systems built for taking orders, accepting payments, and shipping products. Other companies, likeIBM, that have established online collaboration systems and online knowledge management systems willprobably have an easier time using Second Life as another outlet for these activities. 3. Considering what you have learned about Second Life, howcould you, as an individual, create a modest start-up businesson the Grid? What goods would you sell? Why would this be agood choice of product? What, in simple terms, would yourbusiness plan be? Why would it work? There are several ways to start up business in an online virtual server. Second Life as of now harbored fewto many online companies that does business online as a form of advertising or even setting up their virtual business inside the server by buying...
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