Scooty Streak

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ADVERTISING CREATIVITY

PAPER WORK

SOCIAL ISSUE:
EDUCATION IN SOCIO CULTURAL AND ECONOMIC CONTEXT:
India is home to more than 12.6 million children who are forced to work in order to survive. These children are working as domestic help, on streets, in factories and farmlands silently suffering abuse. Save the Children works to end exploitative Child labour. Some types of work make useful, positive contributions to a child's development. Work can help children learn about responsibility and develop particular skills that will benefit them and the rest of society. Often, work is a vital source of income that helps to sustain children and their families. However, across the world, millions of children do extremely hazardous work in harmful conditions, putting their health, education, personal and social development, and even their lives at risk. These are some of the circumstances they face: * Full-time work at a very early age

* Dangerous workplaces
* Excessive working hours Subjection to psychological, verbal, physical and sexual abuse * Obliged to work by circumstances or individuals
* Limited or no pay
* Work and life on the streets in bad conditions
* Inability to escape from the poverty cycle - no access to education Trafficking involves transporting people away from the communities in which they live, by the threat or use of violence, deception, or coercion so they can be exploited as forced or enslaved workers for sex or labour. When children are trafficked, no violence, deception or coercion needs to be involved, it is merely the act of transporting them into exploitative work which constitutes trafficking. Increasingly, children are also bought and sold within and across national borders. They are trafficked for sexual exploitation, for begging, and for work on construction sites, plantations and into domestic work. The vulnerability of these children is even greater when they arrive in another country. Often they do not have contact with their families and are at the mercy of their employers. REVELANCE OF THE PROBLEM:

* The International Labour Organization estimates there are 215 million child labourers aged between five and 17 year old (ILO, 2010) * Just over half of these children, 115 million are estimated to work in the worst forms of child labour (ILO, 2010) * 53 million children under 15 year old are in hazardous work and should be "immediately withdrawn from this work" (2010) * 8.4 million children are in slavery, trafficking, debt bondage and other forms of forced labour, forced recruitment for armed conflict, prostitution, pornography and other illicit activities (ILO, 2002) * Girls are particularly in demand for domestic work

* Around 70 per cent of child workers carry out unpaid work for their families ="font-family: Verdana, Arial, Helvetica, sans-serif;">Most children work because their families are poor and their labour is necessary for their survival. Discrimination on grounds including gender, race or religion also plays its part in why some children work.   

Children are often employed and exploited because, compared to adults, they are more vulnerable, cheaper to hire and are less likely to demand higher wages or better working conditions. Some employers falsely argue that children are particularly suited to certain types of work because of their small size and "nimble fingers".   

For many children, school is not an option. Education can be expensive and some parents feel that what their children will learn is irrelevant to the realities of their everyday lives and futures. In many cases, school is also physically inaccessible or lessons are not taught in the child's mother tongue, or both.   

As well as being a result of poverty, child labour also perpetuates poverty. Many working children do not have the opportunity to go to school and often grow up to be unskilled adults trapped in poorly paid jobs, and in turn will look to their own...
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