Scent Vacation
(1) I enjoyed seeing how the "Scent Vacation" commercial from Old Spice was made, specifically how they moved Isaiah Mustafa from location to location in one smooth shot. (2) Seeing this happen wasn't surprising as much as it was interesting.
Literal- The commercial used a wide variety of settings to depict the various scents available from Old Spice, often themed by location (e.g. "Figi Fresher"). Inferential- The choice of actor shows that attractive men use Old Spice, and the smell of Old Spice ("when your man smells like me") is therefore also attractive. Desired feelings and fantasies are communicated through descriptive visualization, such as viewers "feeling the sand between [their] toes" and seeing the various vacation
Literal- The commercial used a wide variety of settings to depict the various scents available from Old Spice, often themed by location (e.g. "Figi Fresher"). Inferential- The choice of actor shows that attractive men use Old Spice, and the smell of Old Spice ("when your man smells like me") is therefore also attractive. Desired feelings and fantasies are communicated through descriptive visualization, such as viewers "feeling the sand between [their] toes" and seeing the various vacation