SAQ Outline Principles Of Sociocultural LOA

Outline principles that define the sociocultural level of analysis and explain how these principles may be demonstrated in research (that is, theories and/or studies) Intro: This paper will outline the principles that define the sociocultural level of analysis and explain how these principles are demonstrated in research. The principles outlined are the following: Human beings are social animals and we want connectedness with, and a sense of belonging to others, the social and cultural environment influences the individual’s behavior, humans are social animals and we construct our conceptions of the individual and social self, peoples views of the world are resistant to change. Principle 1: Human beings are social animals and we want connectedness with, and a sense of belonging to others Human beings are seen as social animals and have the need to want to feel connected, and a sense of belong to others. The theory that shows this is the SIT (social identity theory) which was developed by Tajfel (1978), assumes that individuals strive to improve their self image by trying to enhance their self-esteem, based on either personal identity, which gives us an insight on conformity, social categorization, etc. According to Tajfel, people that belong in a group—or people who are randomly assigned to a group, automatically think that group as their in-group and all other groups as an out group. Tajfel et al (1971) observed that boys who were assigned randomly to a group based on their supposed preference for the art of either Kandinsky or Klee, were more likely to identify with the boys in their group, and were willing to give higher awards to members of their own group. This research shows that being social animals, unconsciously people identify their group as being the ‘in group’ and other groups being the ‘out group’ allowing a sense of belonging with others. This study showed children choosing either Klee or Kandinsky, if a boy picked Klee, boys in the same