Sanofi Aventis Swot Analysis
November 2012
The Business Environment
“ Sanofi-Aventis, between innovation and acquisition”
Wafi Djebbar
Table of Contents
Executive Summary 3 1. Introduction 3 2.Sanofi Description and Background......…………………………………………………………………………………….......4 3. Sanofi Business Environment 4 3.1. Political Factors 4 3.2. Economic Factors 5 3.3. Social Factors 7 3.4. Technological Factors 7 3.5. Environmental Factors 8 3.6. Legal Factors……………………………………………………………………………………………………………………………8
4. SWOT ANALYSIS……………………………………………………………………………………………………………………………9 5.Strategy 9 6. Recommendations 9 7. References 10
Executive summary
To conceive a business we must first of all understand its environment which depends on factors that are used in the PESTEL analysis.Companies are out of the control of the environment. Those factors are likely to be an opportunity or a risk of market. Consequently, that’s why a business must understand how the environment exercise an influence. As a part of their strategy, companies use a tool “PESTEL” in order to analyse the factors present in the environment. In this paper , an analysis will be conducted on Sanofi to understand the strategic decisions made by the company in the last 2 years.
Introduction
As it was mentioned in the introduction, the company cannot be conceived as an isolated entity. The role of the environment is crucial in business activity and this insofar as it determines the strategy development and therefore even for survival. Business environment distinguish two distinct categories : -The Micro-environment: It is composed of actors in the immediate environment of business: competitors ;suppliers, intermediaries, customers; condition and various types of publics. The ultimate goal of any enterprise is
The Business Environment
“ Sanofi-Aventis, between innovation and acquisition”
Wafi Djebbar
Table of Contents
Executive Summary 3 1. Introduction 3 2.Sanofi Description and Background......…………………………………………………………………………………….......4 3. Sanofi Business Environment 4 3.1. Political Factors 4 3.2. Economic Factors 5 3.3. Social Factors 7 3.4. Technological Factors 7 3.5. Environmental Factors 8 3.6. Legal Factors……………………………………………………………………………………………………………………………8
4. SWOT ANALYSIS……………………………………………………………………………………………………………………………9 5.Strategy 9 6. Recommendations 9 7. References 10
Executive summary
To conceive a business we must first of all understand its environment which depends on factors that are used in the PESTEL analysis.Companies are out of the control of the environment. Those factors are likely to be an opportunity or a risk of market. Consequently, that’s why a business must understand how the environment exercise an influence. As a part of their strategy, companies use a tool “PESTEL” in order to analyse the factors present in the environment. In this paper , an analysis will be conducted on Sanofi to understand the strategic decisions made by the company in the last 2 years.
Introduction
As it was mentioned in the introduction, the company cannot be conceived as an isolated entity. The role of the environment is crucial in business activity and this insofar as it determines the strategy development and therefore even for survival. Business environment distinguish two distinct categories : -The Micro-environment: It is composed of actors in the immediate environment of business: competitors ;suppliers, intermediaries, customers; condition and various types of publics. The ultimate goal of any enterprise is
References: * Sanofi Aventis Official Website , www.sanofi-aventis.com * Sanofi Aventis Rapport Annuel 2011 *Le Monde , http://www.lemonde.fr/economie/article/2012/10/11/sanofi-accuse-sa-r-d-ne-pas-sortir-assez-de-nouvelles-molecules_1773771_3234.html *Le Figaro , http://bourse.lefigaro.fr/indices-actions/actu-conseils/sanofi-se-felicite-de-l-integration-de-genzyme-159068 *L’express , http://lexpansion.lexpress.fr/entreprise/pourquoi-sanofi-a-interet-a-racheter-genzyme_236797.html * http://connection.ebscohost.com/c/articles/22317987/sanofi-aventis-bristol-myers-squibb-plavix-threat-looms-nearer * Pharmaceutical Case Study – Sanofi -Aventis ; Agility