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Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website, 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line. The report is segmented into two sections. The first section will assess the present situation of Pepsodent. This will be based on the weaknesses, strengths, threats and opportunities of the organization along with the toothpaste brand line of Pepsodent will be assessed. In addition, further information on the current market share, sale, and profitability of Pepsodent in the scope of PESTEL analysis will be provided. At the conclusion of the first section the competitive advantage of Pepsodent will be declared. The subsequent section entails a recommended strategy of marketing employing marketing tools like targeting, positioning and segmentation, the marketing mix as well as SMART objectives. To better propose enhancements, the definite state of Pepsodent with reference to its products, goals, and so on is in a few sections briefly mentioned. When all is achieved, a conclusion is drawn regarding the present situation of Pepsodent and proposed developments yet to come.
4.Differentiation Advantage and Competitive Edge:9
5.Segmentation, Targeting and Positioning Strategy:10
7.Marketing Mix Strategy:10
Pepsodent is rated among the globe market leader in products of oral hygiene. The toothpaste brand line comprises of brands that are strong. This is as a result of an extremely effective strategy of marketing of the organization formerly. However, principally in an environment that is competitive, such as the personal care sector it is fundamental for Pepsodent that it advances its marketing as well as organizational approaches so as to meet consumer’s demands (Budavari, et al. 1996). In addition, these days a wide array of diverse toothpaste brands is provided to the consumer (eHow, 2012). This in general implies that Pepsodent is obliged to distinguish its merchandise from the competitor’s commodities by being unique and innovative. Furthermore, the toothpaste market is developing continually which signifies that additional diverse demands and anticipations of the consumer will arise. As a result, Pepsodent should utilize marketing tools for instance, market segmentation to well recognize their needs so as to supply them with the fitting merchandise. 2. PESTLE Analysis
PESTLE analysis has been performed to identify what types of challenges and opportunities the marketing management of Pepsodent in United Kingdom deals within the years to come (Drummond and Ensor, 2005). The threats and opportunities recognized will serve as a foundation for the pinpointing strategy of marketing detailed in this report 3.1. Political Factors:
The government of United Kingdom endorses the just trading obligation for both internal and foreign manufacturers. UK has set regulations regarding issues like disposal of wastes and product safety. Pepsodent is dependent on local, provincial and international laws, rules and...