Pepsodent
Pepsodent Toothpaste Marketing Strategies
[Type the document subtitle]
[Pick the date]
[Type the company name]
Executive Summary:
Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website, 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line.
The report is segmented into two sections. The first section will assess the present situation of Pepsodent. This will be based on the weaknesses, strengths, threats and opportunities of the organization along with the toothpaste brand line of Pepsodent will be assessed. In addition, further information on the current market share, sale, and profitability of Pepsodent in the scope of PESTEL analysis will be provided. At the conclusion of the first section the competitive advantage of Pepsodent will be declared.
The subsequent section entails a recommended strategy of marketing employing marketing tools like targeting, positioning and segmentation, the marketing mix as well as SMART objectives. To better propose enhancements, the definite state of Pepsodent with reference to its products, goals, and so on is in a few sections briefly mentioned. When all is achieved, a conclusion is drawn regarding the present situation of Pepsodent and proposed developments yet to come.
Contents Executive Summary: 2 1. Introduction: 5 2. PESTLE Analysis: 5 2.1. Political Factors: 5 2.2. Economic Factors: 6 2.3. Social Factors: 6 2.4. Technological Factors: 6 2.5. Legal Factors: 7 Environmental Factors: 7 3. SWOT Analysis: 7 3.1. Strengths: 8 3.2. Weaknesses: 8 3.3. Opportunities: 8 3.4. Threats: 9 4. Differentiation Advantage and Competitive Edge: 9 5. Segmentation, Targeting and Positioning Strategy: 10 6. Marketing Objectives: 10 7. Marketing Mix Strategy: 10 7.1.
[Type the document subtitle]
[Pick the date]
[Type the company name]
Executive Summary:
Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website, 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line.
The report is segmented into two sections. The first section will assess the present situation of Pepsodent. This will be based on the weaknesses, strengths, threats and opportunities of the organization along with the toothpaste brand line of Pepsodent will be assessed. In addition, further information on the current market share, sale, and profitability of Pepsodent in the scope of PESTEL analysis will be provided. At the conclusion of the first section the competitive advantage of Pepsodent will be declared.
The subsequent section entails a recommended strategy of marketing employing marketing tools like targeting, positioning and segmentation, the marketing mix as well as SMART objectives. To better propose enhancements, the definite state of Pepsodent with reference to its products, goals, and so on is in a few sections briefly mentioned. When all is achieved, a conclusion is drawn regarding the present situation of Pepsodent and proposed developments yet to come.
Contents Executive Summary: 2 1. Introduction: 5 2. PESTLE Analysis: 5 2.1. Political Factors: 5 2.2. Economic Factors: 6 2.3. Social Factors: 6 2.4. Technological Factors: 6 2.5. Legal Factors: 7 Environmental Factors: 7 3. SWOT Analysis: 7 3.1. Strengths: 8 3.2. Weaknesses: 8 3.3. Opportunities: 8 3.4. Threats: 9 4. Differentiation Advantage and Competitive Edge: 9 5. Segmentation, Targeting and Positioning Strategy: 10 6. Marketing Objectives: 10 7. Marketing Mix Strategy: 10 7.1.
References: Draganska, M. (2009). Consumer Preferences and Product-line Pricing Strategies: AnEmpirical Analysis. Stanford University, Business. Evanston: Kellog School of Business. Drummond, G and Ensor, J (2005) Marketing Concepts.Butterworth-HeinemannLtd. eHow, (2012). History of Pepsodent. August 2, 2012. Retrieved from http://www.ehow.com/about_5246020_history-pepsodent-toothpaste.html. Gaur, S. S. (2006).In Marketing and Sustainability--Emerging Opportunities for Profitable Growth. IIMB Management Review 18 (March): 69-84. Hartline, D and Ferrell, O.C (2007) Marketing Strategy Holt, A. and Diggins, P. (2010) 'Open for Business Bringing Digital Engagement and Strateg to Life ', Strategic HR Review, vol. 9, no. 6, pp. 16-21. Jefferies, J. (2005). The UK population: past, present and future. Retrieved May2010, from Focus on people and migration http://www.statistics.gov.uk/downloads/theme_compendia/fom2005/01_FOPM_Population.pdf Keller, K.L KerinA.Roger et al (2008) Marketing the Core. McGraw Hill-Irwin. Kotler, P. and Armstrong, G. (2008) Introduction to Marketing , USA: Prentice Hall. Pepsodent.Official website, (2012).Pepsodent. August 2, 2012. Retrieved from http://www.unilever.co.id/brands/personalcarebrands/pepsodent/index.aspx. Susan Budavari, Maryadele J. O 'Neil, Ann Smith, Patricia E. Heckelman, Joanne F. Kinneary. 1996. The Merck Index, twelfth edition. Merk& Co., Inc.: White house Station, NJ. Page 1478. Ulrich R. Orth&ZuzanaFirbasová, 2003."The role of consumer ethnocentrism in food product evaluation," Agribusiness, John Wiley & Sons. Watson, John &Lysonski, Steven &Gillan, Tamara & Raymore, Leslie, 2002."Cultural values and important possessions: a cross-cultural analysis," Journal of Business Research. Wilson, R., Gilligan, C. and Pearson, D. (2009) Strategic Marketing Management, UK: ButterwrothHeinmann.