Samsung marketing analysis
COMPANY BACKGROUND
HISTORY
Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded it into textiles and built the largest woollen mill in Korea.
And today Samsung Group is a South Korean based company that includes a number of subsidiaries. Samsung’s primary focus is in the electronics, heavy industry, construction, and chemical engineering. Other major subsidiaries of Samsung include insurance, advertising, and entertainment industry businesses. Samsung is also one of the largest businesses in Korea, producing nearly one fifth of the country’s total exports. Kovach(2013)
Samsung entered the electronics industry in the 1960's and in 1980, Samsung entered the telecommunications hardware industry after 7 years in 1987. In the same year Lee Byung-Chull,died which left Samsung group with electronics, engineering, construction, and most high-tech products department after it was separated.
Vision
Samsung companies vision is to i "Inspire the world, create the future". “This new vision reflects Samsung electronics commitments which is to inspiring its communities by adopting three key strategies which are New technology, innovative products and, creating a creative solution”(Oh-Hyun Kwon Vice Chairmanof Samsung Electronics)
Mission
Samsung Company mission is to "To experience the joy of advancing and applying technology for the benefit of the public". For example they create a new product such as hand phones, laptops and so on which customers feel satisfied with, by using the new technology that is applied by Samsung. Furthermore by using technology Samsung also makes customers life easier.
Values
Samsung Companies values are to maintain the highest ethical standards, development of skills,
HISTORY
Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded it into textiles and built the largest woollen mill in Korea.
And today Samsung Group is a South Korean based company that includes a number of subsidiaries. Samsung’s primary focus is in the electronics, heavy industry, construction, and chemical engineering. Other major subsidiaries of Samsung include insurance, advertising, and entertainment industry businesses. Samsung is also one of the largest businesses in Korea, producing nearly one fifth of the country’s total exports. Kovach(2013)
Samsung entered the electronics industry in the 1960's and in 1980, Samsung entered the telecommunications hardware industry after 7 years in 1987. In the same year Lee Byung-Chull,died which left Samsung group with electronics, engineering, construction, and most high-tech products department after it was separated.
Vision
Samsung companies vision is to i "Inspire the world, create the future". “This new vision reflects Samsung electronics commitments which is to inspiring its communities by adopting three key strategies which are New technology, innovative products and, creating a creative solution”(Oh-Hyun Kwon Vice Chairmanof Samsung Electronics)
Mission
Samsung Company mission is to "To experience the joy of advancing and applying technology for the benefit of the public". For example they create a new product such as hand phones, laptops and so on which customers feel satisfied with, by using the new technology that is applied by Samsung. Furthermore by using technology Samsung also makes customers life easier.
Values
Samsung Companies values are to maintain the highest ethical standards, development of skills,