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Samsung vs. Apple - The smartphone wars
John Myers
COM/156
November 11, 2012
Lawrence W. Daly

Samsung vs. Apple - The smartphone wars
The Samsung Galaxy S has a better operating system than the Apple iPhone, which is why Apple is suing Samsung over infringement rights; greed took over. The smartphone craze was started in 2007, when the Apple Corporation strove to be the next innovative mind in the electronics world. These innovations were followed by greed and a desire to own the market. Samsung and Google wanted a piece of the smartphone market; they released the Android smartphone in 2011. This release is what spawned the lawsuit that still drives on today. Apple vs. Samsung: the war to own the smartphone market. The Original Lawsuit

The Apple Corporation reinvented the cell phone industry in 2007 when it came out with the iPhone. This phone took the consumer from just playing games and talking, to multi-tasking within the confines of a lightweight handheld device. This phone offered functions such as a multi-touch screen that allows users to control the phone with their fingers, music storage and playback, a mobile computing platform for handheld applications, and full access to the Internet. The simple yet innovative design was carried over to other Apple products; the iPod and iPad, because of innovative technology and distinctive design these products achieved instant success. With these achievements Apple felt the need to patent the utility, design, trademarks and dress protection to ward off competitors trying to emulate their products (United States District Court Northern District of California, 2011). Samsung, one of Apple’s key competitors, introduced the Galaxy line of mobile phones and the Galaxy Tab computer tablet. These devices use the Google Android operating systems. Apple believed that Samsung deliberately copied the “technology, distinctive user interfaces, and elegant and distinctive product and packaging design, in violation of Apple’s valuable intellectual property rights” (United States District Court Northern District of California, 2011, p. 2). The Parties

Apple is a California corporation that was started by Steve Jobs and Steve Woznaik in 1976 after creating a new computer board in their garage. Jobs and Woznaik stayed with Apple until 1985, where they left to pursue other interests after a clash with co-founder John Sculley. Jobs went on to form Next Inc., a new computer company making high-end machines for universities. In 1997 Steve Jobs returns to Apple as Interim CEO. In 2000 Jobs Interim title was dropped, he was once again CEO of Apple. In 2007 the iPhone is released (The Associated Press, 2011). Samsung Electronics Co., Ltd. (referred to individually herein as “SEC”) is a Korean corporation and is one of Asia’s largest electronics companies. Samsung Electronics America, Inc. (referred to individually herein as “SEA”) was formed in 1977 as a subsidiary of the SEC. Samsung Telecommunications America, LLC (referred to individually herein as “STA”) was founded in 1996 as a subsidiary of SEC. Shin Jong-Kyun the CEO of Samsung paired up with Google’s chief executive officer Eric Schmidt. Eric served as a member of the board for Apple from 2006 to 2009. In October 2011 Samsung and Google introduced the Galaxy Nexus (United States District Court Northern District of California, 2011). Smartphone Similarities

Apple uses a system called IOS6; this operating system has been refined several times since its origin. This operating system consists of Mac OS X 10.7. Mac OS X 10.5 PPC, Mac OS X 10.6 Intel. The iPhone features a camera that has a 5.0 megapixels, with live video capture and playback, iTunes® that supports AAC, MPS, MPS VBR, Audible, Apple Lossless, AIFF, and Wav. Extras include world phone, USB connectivity, and hands-free speakerphone. The dimensions are 4.54x2.31x0.37 inches with a weight of 4.83 ounces. The resolution is 960-by-640 pixels at 326 ppi. The Bluetooth®...
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