Samsung Environtment

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GROUP ASSIGNMENT
TECHNOLOGY PARK MALAYSIA
BM007-3-1-ITM

INTRODUCTION TO MANAGEMENT

UC1F1207IT

HAND OUT DATE : 30 SEPTEMBER 2012
HAND IN DATE : 18 OCTOBER 2012
WEIGHT AGE : 50%

Lecturer Name : Ms. Shiva Zare Zavieh Jaki , Sharmaine A/P Sakhti Anantan

Group Member :
1. Chandra (TP 028975)
2. Clarissa(TP 028454)
3. Bimo Prayogo (TP 028132)
4. Richo Andy Lo (TP 027784)

TABLE OF CONTENT

1. Introduction 3
2. Mega Environtment 3
2.1. Technology Element 3
2.2. Economical Element 4
3. Task Environtment 7
3.1. Competitor 7
3.2. Customer 8
4. Conclusion 10
5. References 11
6.Group Task Report 13

Introduction of Samsung
For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media.(Samsung, 2012) Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.. (Samsung , 2012) 2. Mega Environment

Mega Environtment are used to allocate resources in a breeding or research program, to rationalize germplasm and information exchanges between breeding programs (allowing even small programs to progress by focusing on the most promising material), to increase heritabilities within relatively well-defined and predictable environments, to increase the efficiency of testing and breeding programs, and to target genotypes to appropriate production areas.( Gauch Jr and Zobel , 1997) 2.1 Technology Environtment

Technological element – is about some knowledge about production of product and service of company. Example on Samsung product is Smartphone :
a smartphone is a device that lets you make telephone calls, but also adds in features that, in the past, you would have found only on a personal digital assistant or a computer--such as the ability to send and receive e-mail and edit Office documents or at least view the files.(Liane ,2012) For the example Smartphone on Samsung is Samsung Galaxy 3, Galaxy note, etc. on Samsung smartphone, they use Android for their Operating System. This operating system released in 2007 from Google with 675.000 apps available for download since 2012. Since its open source release in 2008, Android has had numerous updates—each bursting with new features and enhanced performance. And because Android is software, there’s no need to buy a new phone to reap the benefits when it upgrades.(Samsung,2012) Operating system on Smartphone it is the one of advantages Smartphone, and the another advantages of Smartphone are we can easy to communicate with other people in everywhere and every time. And smartphone also have a GPS it is a good idea to find some place. But Smartphone have a disadvantages like the price is so expensive to buy a Smartphone, and some company like Samsung when Samsung release a new product of Samsung and that product be in demand, Sometimes the company like Samsung will make a new one quickly with a good spec than before, this business method sometime make some customer getting angry but the customer still love it their product cause the people needed, since our life be a modern era we must have a things who make our life became more easier. 2.2 Economic Environtment

Economics environment refers all economics surroundings that influence organization activities. It consists of economic parameters. It is concerned with the nature and direction of economy in which the organizations operate (Chaurasiya, 2010). Sean Geary (2012) states that “Although South Korea’s economy is the 12th largest economy in the world, Samsung individually comprises roughly...
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