Marketing

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PSB Academy – Diploma in Business Administration (Marketing) SAMSUNG GALAXY
NOTE II

Teams:
Eunice Fang Zi Xin
Jesslyn Lim Hui Ting
Tony Tan Xiang Cheng
Yvonne Lee Shan Shan

Table of Contents
1. Introduction
1a.Brief of Samsung Company Profile
1b.Information of Samsung Product
1c.Detail Specification of the Product
2. Marketing Objectives
3. Analysis
3a.Marketing Research Analysis
3b.Macro-environmental Analysis
3c.Market Segmentation, Targeting and Positioning Analysis
3d.SWOT Analysis
4. Marketing Mix Strategies (4P)
4a.Product
4b.Price
4c.Promotion
4d.Place
5. Implementation plan
6. Reference
7. Conclusion

1.Introduction
1aBrief of Samsung Company Profile
Samsung the digital age that brought revolutionary change the world to the global business, Samsung has responded with the advanced Technologies, Competitive & Creative Products & Constant Innovation. At Samsung, we seen every challenger as an opportunities and believe as we are perfectly positioned as one of the world's well recognized leaders in the digital technology industry. Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in (R&D) research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more.

1bInformation of Samsung Product

The Samsung Galaxy Note II is easily among the most powerful handsets in the US market at the moment. The presence of Android 4.1 Jelly Bean on board makes the device part of a really privileged club of gadgets, booting the latest version of the Google mobile OS. The S Pen has also made quantum leaps compared to its predecessor. Speaking of specs:

The new Galaxy Note II is powered by a 1.6GHz quad-core Exynos processor and runs Android 4.1 Jelly Bean. The device will support either HSPA Plus or LTE connectivity. Buyers can choose between 16GB, 32 GB and 64 GB of storage and it has an 8-megapixel rear camera and a 1.9-megapixel front-facing camera. Samsung is boasting that the Note II’s HD Super AMOLED screen offers a “perfect viewing experience”. That’s a bold claim, and I’ll have to see it to believe it. The company has also redesigned the S Pen to be longer and thicker.

1cDetail Specification of Samsung Galaxy Note II
NetworkS Pen Optimized Features
. 3G: HSPA+21Mbps. S Note, S Planner, Email with hand-writing integration
(HSDPA 21Mbps/ HUUPA 5.76Mbps). S Pen Keeper
. 4G LTE: 100/Mbps/ 50Mbps. Quick Command, Easy Clip, Photo Note, Paper Artist
. Best Photo, Best Face, Low light shot
Processor
. 1.6 Ghz Quad-Core Processor
Operating System
. Android 4.1 (Jelly Bean)

1 Step tasking/ multitasking features
. Air View
. Popup Note, Popup Video
. Page Buddy/ Tag Buddy/ Word Buddy

Display
. 140.9mm (5.5”) HD Super AMOLED (1,280 x 720)

Dimension
. 80.5mm x 151.1mm x 9.4mm, 180g
.
Connectivity/ Sharing Features
. Bluetooth® V4.0 (Apt-X Codec support) LE
. USB 2.0 Host
. WiFi 802.11 a/b/g/n (2.4 & 5 GHz), Wi-Fi HT40
. Wi-Fi Direct
. NFC
. S Bean
. Samsung AllShare Play & Control
. Samsung AllShare Cast (WiFi Display)
- Mirroring & Extension
. Samsung AllShare Framework

Other
. Samsung TouchWiz / Samsung L!ve Panel
. Samsung Kies /Samsung Kies Air
. Samsung ChatOn mobile communication service
. Smart Stay, Direct claa, Screen Recorder, Quick Glance
. Samsung ChatOn mobile communication service
. Samsung S Suggest
Battery
. Standard battery,...
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