A HUNDRED YEAR OLD JOURNEY
It was an afternoon with a historical ring to it; from the palatial venue; Taj to the century old Samsonite brand. Its not everyday that a brand turns 100; and the experiences of an entire century inspire awe!
Dr.Ramesh Tainwala; President Samsonite Greater Asia, which includes Asia, Australia, Middle-East and Africa; a man of few words; known to be extremely media shy and reticent; spoke of the long glorious journey of the brand.
Anusha Dandekar, dressed in a business attire emceed the evening and emphasised Samsonite’s unique blend of style and substance.
As a luggage maker, Samsonite has many firsts to its credit. From the first ever coordinated luggage, the first ever use of metal in luggage ; the first practical business case – Classic Attache, the first ever polypropylene suitcase commonly called hard luggage; three-digit locking systems; 2-wheeled uprights for easier manouverability; 4-wheel spinners , to its latest innovation cosmolite; the lightest and sturdiest Samsonite ever; this was a slice of delectable world travel history.
Shaina NC was proud to collect her Cosmolite from none other than Dr.Ramesh Tainwala; a bright red classy piece of luggage; and spoke of legacy and lineage as important qualifiers for brands.
It was interesting to note how Dr. Tainwala; hailing from Ranchi Bihar; and today a globetrotter managing businesses across 38 countries from his office in HongKong; would lapse into Hindi anecdotes all the time; reliving the joy of simplicity and extolling the virtues of gritty Indian entrepreneurship.
Also present on the occasion were Subrata Dutta; COO Samsonite South Asia and Sudip Ghose Director Marketing South Asia.
Press Release 2
COSMOLITE: THE STRONGEST AND LIGHTEST SAMSONITE EVER
Its not everyday that a brand turns 100; Samsonite celebrates 2010 as its centennary year. As a luggage maker, Samsonite has many firsts to its credit. From the first ever coordinated luggage, the first ever use of metal in luggage ; the first practical business case – Classic Attache, the first ever polypropylene suitcase commonly called hard luggage; three-digit locking systems; 2-wheeled uprights for easier manouverability; 4-wheel spinners , to its latest innovation cosmolite; the lightest and sturdiest Samsonite ever; this was a slice of delectable world travel history.
In its 100th year; Samsonite presents Cosmolite, a baggage line created to combine an incredible lightness with an absolute strength without forsaking a modern design – with alluring and refined shapes. Cosmolite line offers a unique features revolutionary Curv® technology, an innovative and highly performing material, Minimum weight, extreme solidity, tested with cutting-edge technologies, and a sturdy anti-scratch surface. A complete range of products where Samsonite’s experience and its attention to style merge into a perfect union of innovation, functionality and elegance. The wide grooves and the external rounded shapes, reminding of a seashell, present Cosmolite with a harmonious, ergonomic, strong and light look. The collection is composed of five Spinners – available in different sizes – and a Beauty Case. Samsonite has put forward a distinctive and exclusive product, capable of satisfying every traveller’s needs and guaranteeing unparalleled strength and lightness. Price Details:-
MRP: 55CM Spinner – 11900 (Black)
MRP: 61CM Spinner – 13900 (Red)
MRP: 74CM Spinner – 15900 (Silver)
Press Release 3
SAMSONITE ENTERS 100 YEAR OLD BRANDS LIST
Brands that have been around for a century or so are rare indeed. But many of our favourite brands are over a 100 years old. From the toothpaste you use in the morning Colgate, to your mouthwash; Listerine; Quaker Oats your breakfast cereal; The Heinz ketchup on the table..Hershey…the chocolate syrup in your glass of milk.
The confectionery you chew as you step out to work could be from Wrigleys; the...
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