Sampling and Student Answer

Historically, one problem with the research project emphasis of gathering marketing intelligence has been __________.

Student Answer:

its crisis-response orientation

its lack of validity

the lack of trained researchers

the lack of computer resources

misinterpretation of data by decision makers

Points Received:
0 of 1 Comments:

Question 2.
Question :
To design a marketing information system, analysts need to know __________.

Student Answer:

what types of decisions each decision maker regularly makes

what types of special studies are periodically requested

what information is necessary to make decisions

the frequency with which information is expected

All of the above

Points Received:
1 of 1 Comments:

Question 3.
Question :
Well-planned and executed marketing research should produce __________.

Student Answer:

new marketing strategies

action plans for management to implement

a set of alternative decisions for management

pertinent information

Points Received:
0 of 1 Comments:

Question 4.
Question :
Which of the following is NOT a common activity of a marketing research department?

Student Answer:

Measuring market potential

Creating new advertising

Conducting location analyses

Preparing sales analyses

Studying the competition's advertising

Points Received:
0 of 1 Comments:

Question 5.
Question :
Which of the following types of research should be avoided?

Student Answer:

Unethical research

Research for which a decision has already been made and a manager is not going to change his or her mind

Any research where resources are unavailable to do the research appropriately

All of the above should be avoided

Both a and b only should be avoided

Points Received:
1 of 1 Comments:

Question 6.
Question :
Jerie's Jerseys, a manufacturer of soccer jerseys, has experienced slumping sales