Introduction to Mass Communication: Advertising
Advertisement Media
HAFIZ SALMAN
BS-Mass Communication
Semester: 1st
Subject: Introduction to Mass Communication
Submitted by SALMAN
Submitted to Mrs. Robina Nabeel
MINHAJ UNIVERSITY LAHORE, PAKISTAN
Advertisement media:
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
What is advertising?
Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.
The time or space devoted to it is paid for
It uses a set format to carry the message rather than personal, one-on-one selling
It identifies the sponsor of the message
How Many Ads to You See Each Week?
The average person is exposed to approximately 2000 ads each week. Do you see that many or more?
How doest Advertising use a set format?
Advertisements are measured by time or space.
A radio spot is usually 30 seconds long (time)
A newspaper ad can be 1/4 page (space)
Purpose of advertising:
To sell products or ideas by presenting its message so well that the customer will buy the product or accept the idea presented.
Promotional advertising:
Promotional advertising is advertising that is designed to increase sales by creating an interest in products introducing new products and businesses explaining a product supporting personal selling efforts creating new markets
Institution advertising:
Institutional advertising attempts to create a favorable impression (image) and goodwill for a business or an organization
Purpose is to develop a positive image by presenting information about a company’s role in the community, important public issues and topics of general interest.
MEDIA:
Media are the agencies, means
HAFIZ SALMAN
BS-Mass Communication
Semester: 1st
Subject: Introduction to Mass Communication
Submitted by SALMAN
Submitted to Mrs. Robina Nabeel
MINHAJ UNIVERSITY LAHORE, PAKISTAN
Advertisement media:
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
What is advertising?
Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.
The time or space devoted to it is paid for
It uses a set format to carry the message rather than personal, one-on-one selling
It identifies the sponsor of the message
How Many Ads to You See Each Week?
The average person is exposed to approximately 2000 ads each week. Do you see that many or more?
How doest Advertising use a set format?
Advertisements are measured by time or space.
A radio spot is usually 30 seconds long (time)
A newspaper ad can be 1/4 page (space)
Purpose of advertising:
To sell products or ideas by presenting its message so well that the customer will buy the product or accept the idea presented.
Promotional advertising:
Promotional advertising is advertising that is designed to increase sales by creating an interest in products introducing new products and businesses explaining a product supporting personal selling efforts creating new markets
Institution advertising:
Institutional advertising attempts to create a favorable impression (image) and goodwill for a business or an organization
Purpose is to develop a positive image by presenting information about a company’s role in the community, important public issues and topics of general interest.
MEDIA:
Media are the agencies, means