Sainsbur Supply Chain

Table of Content

1.0 INTRODUCTION 3
2.0 SAINSBURY SUPERMARKET AN OVERVIEW 3
3.0 OPERATIONS OF SAINSBURY 3
3.1 FACILITIES 3
3.2 PROCESS 4
3.3 LAYOUT AND FLOW 4
3.4 INPUT 5
3.5 TRANSFORMATION PROCESS 5
3.6 OUTPUT 5
4.0 SAINSBURY’S VARIETY, VARIATION, VISIBILITY, AND VOLUME CHARACTERISTICS 5
5.0 BENEFIT OF PERFORMANCE OBJECTIVE TO THE OPERATION 6
5.1 COST 6
5.2 DEPENDABILITY 6
5.3 FLEXIBILITY 6
5.4 QUALITY 6
5.5 SPEED 7
6.0 WHAT QUALITY MEANS TO SAINSBURY 7
7.0 THE EFFECT OF OPERATIONS CHARACTERISTICS ON QUALITY PERFORMANCE 7
8.0 OPERATIONS COMPARED: SAINSBURY V.S LONDON ZOO 8
8.1 THE OPERATION OF LONDON ZOO (FACILITIES, PROCESSES, LAYOUT AND FLOW) 8
9.0 CHARACTERISTICS OF LONDON ZOO’S OPERATION 8
9.1 INPUT 8
9.2 TRANSFORMATION PROCESS 8
9.3 OUTPUT 9
10.0 VARIETY, VARIATION, VISIBILITY, AND
This makes shopping at Sainsbury a hassle free experience.
5.3 FLEXIBILITY OBJECTIVE

By achieving the objective of flexibility, a wide range of product or services can be provided to customers according to the changing demands in the market. Customers desire product, volume, mixed and delivery flexibility. The availability of these forms of variety means a lot to the customers.

5.4 QUALITY OBJECTIVE
In a bid to achieve the objective of quality, customers at Sainsbury attribute credit to the company’s passion for health, hygiene, safety, fresh food, good products, and provision of a satisfying shopping experience with their ever friendly staff. Sainsbury strives to maintain this quality it stands by. If quality is achieved, it means the customer is satisfied and would return to Sainsbury again as it prevents errors in operational processes.
5.5 SPEED