Ryanair: Swot Analysis
COMPANY PROFILE
Ryanair Holdings (Ryanair or ‘the company’) operates low fare scheduled passenger airline serving short haul, point to point routes between Ireland, the UK, and Continental Europe, as well as Morocco.
It is headquartered in Dublin, Ireland and employs about 8,560 people.
The company recorded revenues of E3,629.5 million ($4,796.7 million) during the financial year ended March 2011 (FY2011), an increase of 21.5% over FY2010.The operating profit of the company was E488.2 million ($645.2 million) during FY2011, an increase of 21.4% over FY2010. The net profit was E374.6 million ($495.1 million) in FY2011, an increase of 22.7% over FY2010.
SWOT ANALYSIS
Ryanair Holdings (Ryanair or ‘the company’) operates low fare scheduled passenger airline serving short haul, point to point routes between Ireland, the UK, and Continental Europe, as well as Morocco.
The company follows a firm operating strategy which enables it to achieve high asset utilization and reliable on-time performance. However, intense competition may result in price discounting and pressurize the operating margins of the company.
Strengths Weaknesses
Firm operating strategy Legal proceedings
Robust route network
Strong fleet operations
Strong financial performance
Opportunities Threats
Growing global tourism industry Intense competition and price discounting
EU regulations on passengers' compensation Accelerating UK airlines industry
Price volatility in petroleum markets
Risk relating to natural calamities
Strengths
Firm operating strategy
Ryanair focuses mainly on point-to-point service rather than hub-and-spoke service provided by major airlines. Point-to-point flying allows Ryanair to offer direct, non-stop routes and avoid the costs of providing additional services for connecting passengers, including baggage transfer and transit passenger assistance. The company provides frequent point-to-point service on short-haul routes to secondary and regional airports in and around major
Ryanair Holdings (Ryanair or ‘the company’) operates low fare scheduled passenger airline serving short haul, point to point routes between Ireland, the UK, and Continental Europe, as well as Morocco.
It is headquartered in Dublin, Ireland and employs about 8,560 people.
The company recorded revenues of E3,629.5 million ($4,796.7 million) during the financial year ended March 2011 (FY2011), an increase of 21.5% over FY2010.The operating profit of the company was E488.2 million ($645.2 million) during FY2011, an increase of 21.4% over FY2010. The net profit was E374.6 million ($495.1 million) in FY2011, an increase of 22.7% over FY2010.
SWOT ANALYSIS
Ryanair Holdings (Ryanair or ‘the company’) operates low fare scheduled passenger airline serving short haul, point to point routes between Ireland, the UK, and Continental Europe, as well as Morocco.
The company follows a firm operating strategy which enables it to achieve high asset utilization and reliable on-time performance. However, intense competition may result in price discounting and pressurize the operating margins of the company.
Strengths Weaknesses
Firm operating strategy Legal proceedings
Robust route network
Strong fleet operations
Strong financial performance
Opportunities Threats
Growing global tourism industry Intense competition and price discounting
EU regulations on passengers' compensation Accelerating UK airlines industry
Price volatility in petroleum markets
Risk relating to natural calamities
Strengths
Firm operating strategy
Ryanair focuses mainly on point-to-point service rather than hub-and-spoke service provided by major airlines. Point-to-point flying allows Ryanair to offer direct, non-stop routes and avoid the costs of providing additional services for connecting passengers, including baggage transfer and transit passenger assistance. The company provides frequent point-to-point service on short-haul routes to secondary and regional airports in and around major