Russia Marketing Plan
Target Market
Tesla Motors have a very specific target market for the Tesla Roadster that we are looking to cater too. We are looking to reach out to the high end consumers of luxury products in Russia. Russia has a large market and extremely high demand for luxury goods which suits the target market of the Tesla Roadster perfectly. We are looking to reach out to the group of consumers that have a large amount of disposable income while trying to be “earth-friendly” and also currently own multiple vehicles. Since the Roadster is a battery operated sports car, we are looking for our customers to want to do their part in keeping the environment clean and leaving a green footprint behind. Russia’s climate presents problems with the Tesla Roadster. Cold temperatures and snow for long parts of the year prevent drivers from using their Roadster as a daily driver. Ideal buyers have multiple cars at home, but are open to the idea of getting another. They would be comfortable driving it only a few times a year. we are looking to reach out to a older demographic of extremely high income white males in Russia. The average income of the target market would be over $800,000 a year. The age demographic would generally be older white males between the ages of 40 and 60 with a high level of education. Customers who want to have the looks and acceleration of a sports car coupled with environment friendliness should be targeted.
Positioning Statement
For affluent drivers who seek luxury battery operated vehicles of the highest quality and reliability, Tesla constantly pursues the finest materials, the best electric technologies and the ultimate in quality control to ensure the perfect high end electric sports car experience in the Roadster.
This is a fitting positioning statement for Tesla motors because it points out our points of difference. It talks about how the Roadster is a battery operated electric vehicle as well as being a high end luxury vehicle. It shows potential
Tesla Motors have a very specific target market for the Tesla Roadster that we are looking to cater too. We are looking to reach out to the high end consumers of luxury products in Russia. Russia has a large market and extremely high demand for luxury goods which suits the target market of the Tesla Roadster perfectly. We are looking to reach out to the group of consumers that have a large amount of disposable income while trying to be “earth-friendly” and also currently own multiple vehicles. Since the Roadster is a battery operated sports car, we are looking for our customers to want to do their part in keeping the environment clean and leaving a green footprint behind. Russia’s climate presents problems with the Tesla Roadster. Cold temperatures and snow for long parts of the year prevent drivers from using their Roadster as a daily driver. Ideal buyers have multiple cars at home, but are open to the idea of getting another. They would be comfortable driving it only a few times a year. we are looking to reach out to a older demographic of extremely high income white males in Russia. The average income of the target market would be over $800,000 a year. The age demographic would generally be older white males between the ages of 40 and 60 with a high level of education. Customers who want to have the looks and acceleration of a sports car coupled with environment friendliness should be targeted.
Positioning Statement
For affluent drivers who seek luxury battery operated vehicles of the highest quality and reliability, Tesla constantly pursues the finest materials, the best electric technologies and the ultimate in quality control to ensure the perfect high end electric sports car experience in the Roadster.
This is a fitting positioning statement for Tesla motors because it points out our points of difference. It talks about how the Roadster is a battery operated electric vehicle as well as being a high end luxury vehicle. It shows potential