Ethics and social responsibility occupy an important place in human value system. Customer confidence in how business operates has been severely shaking by recent corporate scandals and collapses, such as Enron and bank failures. Hence it is important for companies to consider incorporating ethics and social responsibility into their strategic planning. The (term) ethnics are derivative from the Greek word ethikos, which meaning tradition or character. In philosophy ethical behavior is that which is respectable in the area of moral, philosophy involves in developing, defensive and also recommending concept of right and wrong behavior. These ideas do not change as one desire” and inspiration This applies whether a company is involve with customers one-on-one, such as apple or Dell, Inc.; there are various ways to define ethics the simplest may be to say that ethics deals with right and wrong. However, it is difficult to judge what may be the right or wrong in a particular situation without some frames of reference. However” this paper will illuminate the role of ethics and social responsibility in developing a strategic plan while considering stakeholder need and agendas. In addition apple Inc. will be the example of organization drive that will be overstepping the ethics boundaries for stakeholder agendas and the types of preventative measure that could be taking to avoid the situation The role of ethics and social responsibility
Companies must consider ethics and social responsibility as critical parts inherent components of strategic plan. Ethical and social responsibility criteria must be including as part of the strategic process in before-profit decisions rather than after-profit decisions in order to receive the maximum benefit company spend billions of dollars on product perception and public façade, however...