Robin Hood

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Analyzing Strategic
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Management Cases

Agenda
 Case Presentation
 Steps to Case Preparation
 Presentation Requirements
 Report Requirements

Robin Hood

Robin Hood: Organizational Profile
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Brief History








First year of Revolt: built a large body of men with grievances; made a disciplined fighting force; housed in Sherwood Forest Robin ruled supreme; had lieutenants to whom he delegated
functions
Fame spread; the band grew
p
;
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As the band grew, discipline slackened and food was scarce.
Revenues were running short as the rich were avoiding the forest Barons want to overthrow Prince John bring King Richard back John,
back,
and want Robin Hood to help them in exchange for amnesty
Something had to change, but what?

Robin Hood: Financial Indicators
The Changing Forest
g g
 First year, did well. Small organization, growth was
steady,
steady revenues consistent stockholder support
consistent,
 No competition
Company
Revenue
Expenses
Coffers

Year 1
13.4
10.0
10 0
3.4

Year 2
12.1
11.5
11 5
.6

Change
-1.3
+1.5
+1 5
-2.8

Robin Hood: The Problem(s)
Sheriff is getting stronger; more men and
money
Band is running out of money
Food is scarce
How do we decisively end the conflict before
the Sheriff regains control?

Robin Hood: SWOT
Strengths
Strong leadership
Large band of well-trained
fighting men
Support from stockholders
(the peasants and farmers that
hate the Sheriff)

Weaknesses
Unable to sustain growth
(limited resources)
Lack of familiarity with all org
members
b

Opportunities
Expand into other forests,
spreading the revenue base

Threats
The sheriff is getting stronger,
increased competition
Prince John is paranoid, could
act irrationally
Barons could undermine
Robin’s efforts

Robin Hood: Five Forces
Threat of
Threat of New
Entrants
New
Entrants
Low

Bargaining Power
of Suppliers

Rivalry Among Competing
Firms in Industry
Fi
i I d t

Not known

Bargaining Power of
Buyers
Low

Low

Threat of Substitute
Products
oduc s
Low

Robin Hood: Alternatives
TOWS Matrix
Opportunities

Threats

Weaknesses
s:

ST Strategies: Join the barons

• Wipe him out, no more problems
• Has the men to do it
• When the sheriff is gone, disband

• Has the fighting force
• Get access to capital markets
• Maybe ends the conflict quicker

WO Strategies: Limit size of band

Strength
hs

SO Strategies: Kill the Sheriff

WT Strategies: Disband

• Turn the fighting band into a group
of elites
• Maintains discipline
• Solves food issues
• Basically, curtail growth

• Give up the cause, return to
normal life
• Robin flees to another country to
escape punishment

Robin Hood: Recommendations
Recommendation:
 Join the barons
 take a chance on getting King Richard back and getting rid of John and the Sheriff in one fell swoop
 Get capital to grow the business and feed the troops

Robin Hood: Case Update
 Robin joined the barons.
 King Richard was freed and reclaimed the throne
 Prince John was exiled and the Sheriff lost his job; he
pg
g
now cleans pigsties for a living.
 Robin was exonerated and lives in a large mansion on
the edge of Sherwood Forest, enjoying life with his wife
(Maid Marion), three kids, two horses, and a dog named
Jack.

Robin Hood: The End

Questions?
Thank You!

How to Conduct a Case Analysis
Put yourself “inside” the case
inside
Think like an actual participant
Strategic decision maker
Board of directors
Outside consultant

Five Steps: Step One
p
p
Become familiar with the material
 Read quickly through the case
one time
 Use initial read-through to assess possible links
to strategic concepts
 Read the case again making notes
again,
 Evaluate application of strategic concepts
 After forming first recommendation, thumb
through the case again to assess...
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