River Island

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http://www.riverisland.com/Online/

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Logo

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DESCRIPTION/PURPOSE

The logo is placed in the top left of the website page. The word River Island are shown above is in black and in Capital which this emphasis their company name. The purpose for this logo is that people would know what website they are visiting and seeing company’s image. This logo’s size has the height of 76px and width 172 px.

TARGET AUDIENCE

The target audience is for teenagers and adults aged 13-35.

NEGATIVE ASPECTS

The negative aspect is that the logo is written in capital which it’s harder for people to read the word. Also, the logo should be bigger because this would make the customers easier to be aware of the logo.

POSITIVE ASPECTS

The positive aspect is that the logo is bold which this makes the customers more aware of this logo. Also the position where the logo is placed is very suitable and very easy to find.

Navigation bar

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DESCRIPTION/PURPOSE

The navigation bar shown above is in pinkie colour which this shows that the website is very funky. The words are written in capital and in bold right in the middle of the navigation bar. The navigation stands out in the page which also makes the customers who visit this page very easy to find it. This logo’s size has the height of 24px and width 121 px.

TARGET AUDIENCE

The target audience is for teenagers and adults aged 13-35.

NEGATIVE ASPECTS

The negative aspect is that the logo is written in capital which it’s harder for people to read the word. Also, the background colour should be darker because this would be easier for the customers to see.

POSITIVE ASPECTS

The colour is very simple and is seen as fancy and elegant. As well as written in big and bold writing making it very recognisable.

Banner

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DESCRIPTION/PURPOSE

The banner shown above is very funky and full with lots of bright colour pictures. On the images it has...
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