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American Humane Association Case Study

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American Humane Association Case Study
American Humane Association
Genevieve Smith
Everest University
Instructor: Joseph Shull
November 11, 2014

American Humane Association

The mission of the American Humane Association, as a network of individuals and organizations, is to prevent cruelty, abuse, neglect, and exploitation of children and animals and to assure that their interests and well-being are fully, effectively, and humanely guaranteed by an aware and caring society (How American Humane Association Began, 2013). Now how simpler could this statement be it sounds like such a great organization. Branding problems seems like it would be the least of their troubles but they wanted to reduce confusion with its competition. They were often mistaken as the American
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