Risk Management Plan Proposal

Topics: Risk management, Pepsi, Coca-Cola Pages: 3 (971 words) Published: August 27, 2012
Risk Management Plan Proposal

Background of organization
Pepsi Co is a global food and beverage leader with net revenues of more than $65 billion (Pepsico.com, 2012). Pepsi Co began its life in the summer of 1893. In 1893 Caleb Bradham invented “Brad’s Drink” or Pepsi Cola as it is called today (Pepsistore.com, 2012). By 1898 Caleb Bradham bought a trade name of “Pep Cola” from a competitor who had gone out of business. On December 24, 1902 the Pepsi Cola Company was incorporated (Pepsistore.com, 2012). The following June the Pepsi Cola Syrup was registered with the US Patent Office for use in the fountain machines in the drug stores Caleb Bradham operated. After opening a second drug store with the drink at the fountain, Caleb began to bottle the drink. This same year the Pepsi Cola franchise began. By 1910 250 franchises in 24 states had formed (Pepsistore.com, 2012). Due to poor choices in 1923 Pepsi Cola went bankrupt and Caleb Bradham sold Pepsi Cola to the Craven Holding Corporation. Craven Holding Corporation was the first of many different owners of the Pepsi Cola Corporation. Pepsi Cola endured a second bankruptcy before being bought by Charles G Guth a successful operator of a chain of candy stores. Under this operator Pepsi Cola disembarked a poor working relationship with Coca Cola and soon became a successful national brand again. International expansion began in the 1930’s when the trademark was registered in Latin America and the Soviet Union. During this time bottling franchises had began in Canada. Pepsi retained its American icon theme through out the 40’s and 50’s continuing to grow successfully under the leadership of Charles G Guth. During the initial 45 years of operation Pepsi Cola only sold one product, Pepsi Cola (Pepsiusa.com, 2012). In 1964 Diet Pepsi and Mountain Dew were born into the Pepsi Cola Corporation. By 1965 Pepsi Cola Corporation merged with Frito-Lay Incorporated to form the...
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