Rhetorical Analysisi of a Technology

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Rhetorical Analysis of a Technology
The internet has become the new recreational area of the present and upcoming generations. Discourse communities have evolved greatly over time allowing users to redesign computer mediated communication. Each discourse community is made possible by the use of unique commonplaces where shared values and goals are identified. Active.com facilitates communication among athletes in our nation. Their community emphasizes competition, healthy nutrition and training. Through the use of this discourse community, athletes can take part of a team outside the local environment. In 1998, the Active Network began as an online registration site for tournaments. The company mission is “to enhance the life of individuals worldwide through technology and marketing solutions that enable and encourage participation” (Dave Alberga). The network now process more than one million transactions of events each year (“Hystory”). Registration, sales, and donations are processed online which allows for paperless transactions, making for a more cost effective and environmentally friendly option. According to journalist S. Marks comment on this discourse community, “It's among the Web's best tickets to sports and fitness event registration, fitness advice, and more”. In the case of a charity event and fundraisers, members habitually make a decision to participate for the sole cause of serving. This allows members to support a certain event of interest in which they might not be physically participating in, but might offer their support through donations and promotional support through online networking. Members of Active.com may take advantage of numerous tools offered to assist in enhancing athletic performance and improving overall health and fitness. Diet plans are customized for specific fitness and performance goals. There are also various fitness calculators included, ranging from those that calculate Body Mass Index (BMI) to pace rate and maximum heart rate. More in dept nutritional and training support is available through customized programs tailored to an individual’s current status and goals. However, these supplemental services are not free of charge. Training advice, tips and moral support is provided without a fee among the discourse community. The operators of the website provide members with daily advice which may be linked on other discourse community feeds such as Facebook or Twitter. Newsletters are also available via e-mail providing updated information on training trends, athletic event, nutritional and injury prevention tips. There is also advice for other outdoor activities such as camping and fishing which further encourages physical activity and well being. The shared goals of the discourse community: competition, healthy nutrition, and training ultimately form the foundation for overall wellness achieved through physical activity. Online training logs are ideal for logging and tracking fitness and athletic performance when working towards a goal or seeking overall improvement. The website is fashioned in such manner as to persuade the community to take part in sports and to seek further resources available through subscriptions for sale which are upgraded versions of the free tools offered. Provided that a member desires to have unlimited access to the vast benefits offered by Active.com, it can be acquired at the monthly rate of $9.99/plus tax. The site is a strong athletic community which uses related advertising as a means to promote the discourse community shared goals and values. The services for sale may be of benefit to novices or athletes who have hit plateau and are seeking expert guidance for reaching their goals, otherwise the free services should suffice member’s needs. The online community unites professional athletes, beginners and fans from different parts of the nation. Users can create their own blogs which provides fans with the ability to keep track of...
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