INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 88 JANUARY 2011
VOL 2, NO 9
A study of Globalization in International Business
Mohammad Reza Noruzi, (Corresponding Author)
EMBA, PhD in progress , Public Sector Policy Making
Islamic Azad University, Bonab Branch, Iran
Young Researchers Club Member, IAU Bonab Branch, Iran
PhD in progress, Islamic Azad University, Bonab Branch, Iran
In a rapidly changing environment, organizations constantly change goals and seemingly (по-видимому) confront (противостоят) corporate cultural conflicts. And the global economy has altered economic structures and social policies and cause (заставляют) communities to enter to such a dynamic environment. In this dynamic environment called globalization every company should try to learn the lessons of globalization. This paper aims to study the globalization and its related issues in detail.
Most scholars (ученые) would not argue that organizational culture is a source of competitive advantage for firms (Barney, 1986; Kotter and Heskett, 1992; Schein, 1992). Within the competitive challenges posed by global markets of the nation-states (суверенное государство) and organizations, forces of increasing complexity and intensity (интенсивность/напряженность) are being identified. Nation states and organizations use this knowledge to adapt to change and develop processes to identify the characteristics of their global competitors, taking into account their associated competitive advantages. Both entities (юридические лица), as do the new institutions, need to be endowed (обеспечены) with powers and abilities to coexist in turbulent environments.
2. Globalization and culture
The globalizing market economy is not a homogeneous (однородный) structure. It seeks the emergence (появление) of a decentralized regulation of markets coupled with...