Revenue (vs) Profit Maximizers (Apple vs Samsung)

Topics: Profit maximization, Marketing, Economics Pages: 3 (743 words) Published: February 15, 2013
Revenue Maximization (vs.) Profit Maximization
Profile of Samsung and its financial matrix
Established in 1938
Founder : Byung chull lee, Lee kun-hee
Present CEO : Oh – Hyun Kwon
Headquarters: Seoul, South Korea
Industry: Consumer electronics
Telecom equipment
Semiconductors
Home appliances
Has 285 overseas operations within 67 countries
Revenues: US $ 1,43,069 Millions
Profit: US $ 14,878 Millions
Employs approximately 2,21,700 people
Annual Report for FY 2010 - 2011 http://www.samsung.com/us/aboutsamsung/ir/financialinformation/annualreport/downloads/2011/SECAR2011_Eng_Final.pdf

Profile of Apple and its financial matrix
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Present CEO : Tim Cook
Headquarters : California, United States
Industry: Computer hardware
Computer software
Consumer electronics
Digital distribution
Total Revenue: US $ 1,08,249 Million’s (FY 10-11)
Profit: US $ 34,205 Million’s (FY 10-11)
Employs:60,000
No. of Locations: 500 retail stores
Financial Report for FY 2010 – 2011
http://files.shareholder.com/downloads/AAPL/1983127830x0xS1193125-11-282113/320193/filing.pdf REVENUE OR SALES MAXIMIZATION :-
Revenue is essentially another word for SALE’S. or how much of the goods or services that your business produces is sold to consumers. Revenue does not take into consideration the costs necessary to produce or market your business’s product, so it does not reflect what the owners ultimately receive Revenue maximization strategy dictates that a business should do what ever is require to SELL as much as of its products, so it can build major market share and a reputation in the market. Easily helps in entering into new markets.

PROFIT MAXIMIZATION :-
The profit maximization principle stresses on the fact that the motive of business firms to maximize profit is solely justified as being a method of...
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