Respark Interest In Soda Consumption

It would be beneficial for Coke to change the packaging of their can. The consumers need something new to spark their interest in Soda again. In 2004, the “per capita soft drink consumption” measure was approximately 46.5 gallons per capita; Now in 2016, the “per capita soft drink consumption” measure has declined to an estimated 37.5 gallons per capita. These statistics show that consumers in the country are becoming tired of the usual soft drink, the usual being the “traditional can” design. To respark interest in soda consumption, a bold new move has to be made or else consumption will just continue to decline. This bold move is changing the can. A redesign of the can will give Coke a new and innovative look that will draw more and more