In the market, each of organization has to face with many of competitors. There are many elements could effect to exist and development of a company, and one of the most important elements is the innovation. “Not to innovate is to die” (Freeman, 2005, p.266). We could define the innovation as “… (innovation) life cycle is an S-shaped logistic curve consisting of three distinct phases: emergence (the development of the product or service, its manufacturing capabilities, and its place in the market), growth (where the product family pervades the market). and maturity (where the market issaturated and growth slows)” (William G. Howard, 1992). The satisfaction of customers are unlimited, they always want new products, new function, fashion… The mission of a company is satisfy the customer’s need, from that they could survive in the market. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” (Steve Job, 1989). Intel Corporation is one of the most successful companies in innovating. With 50 year of history, Intel always is the market leader in microprocessors manufacture area; they have been made technology revolutions. Main strategy of Intel focus on innovation, the vision of them in official website is “Inspired Innovation that’s Changing the World” (www.intel.com). This essay will introduce the successful of Intel in innovation.
Intel Corporation was founded in 1968 by Robert Noyce and Gordon Moore with the first name was NM Electronics. The innovation always parallel development with Intel’s history. At the end of 1971, Intel hits the market with its first microprocessor, the 4004, the world’s first microcomputer, they called it is “A new era in INTegrated ELectronics”. In 1981, Intel’s 8088 microprocessor is chosen to power the IBM personal computer, this is a big turning point for Intel and the world. In 1993, Intel introduced the Pentium® processor, fifth generation chip, it is faster 300 times than the Intel 8088 processor. Fortune called Intel as the leading player in “The new computer revolution”. In 1994, Intel had taken control the market with power 85 percent of the desktop computer. With the developing of handheld computing and communication devices, in 1998, Intel apply the Intel StrongARM technology for its first high-performance, low power processors. In the 21st century, owned a personal computer more and more popular, the customer always have high demand in the performance of processor. By 2003, Intel introduce Intel Pentium 4 processor which had an initial speed of 1,5gigahertz faster than 13800 times with the first its microprocessor. Nowadays, more and more new products have been launched by Intel regularly. The history of Intel gives us an excellent innovates strategy with high competitive products. (www.intel.com).
In this paper, this essay will apply the theories of innovation and example to explain the success of Intel’s innovation strategy. Also, it suggests some further area for Intel to develop.
In present, Intel is still the leader of microprocessors products. Its products are famous for "safety," "leading technology" and "reliability". Because Intel has experience of 40 year in microprocessors area, they have been applied innovation strategy in their product professionally. In 2009 within the annual report it stated: “Innovation throughout the computing spectrum is possible because of Intel’s ability to develop successive generations of manufacturing process technology that enable us—year after year—to build microprocessors that can cost less to manufacture, have improved performance and energy effi ciency, and offer more capabilities. We now produce a substantial majority of our microprocessors using 45-nanometer (nm) process technology, and we have achieved high-volume production of the first products based on our leading-edge 32nm process technology. We have also already demonstrated the world’s...
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