“ADVERTISING ON CADBURY INDIA LTD.”
SARDAR PATEL COLLEGE OF ADMINISTRATION & MANAGEMENT
IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
Gujarat Technological University
UNDER THE GUIDANCE OF
MR. UMESH SINGH
ANAMIKA M SHETHNA SAGAR J PATEL 117550592065 117550592035 [Batch: 2011 – 13]
MBA SEMESTER III
(SARDAR PATEL COLLEGE OF ADMINISTRATION & MANAGEMENT)
Affiliated to Gujarat Technological University
TABLE OF CONTENT|
| | |
1| INTRODUCTION| |
2| Literature Review | |
3| Back ground of the Study | |
4| Scope of the study | |
5| Problem statement | |
6| Objective of the study | |
7| Hypothesis| |
8| Research design| |
9| Sources of data| |
10| Data collection method| |
11| Population| |
12| Sample| |
13| Sampling method| |
14| Sampling Frame| |
15| Limitation of the Study | |
16| Bibliography | |
17| Annexure | |
Advertising is nothing but a paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor with a view to disseminate information concerning an idea, product or service. The message which is presented or disseminated is called advertisement. In the present day marketing activities hardly is there any business in the modern world which does not advertise. However, the form of advertisement differs from business to business. Advertisement has been defined differently by different persons. A few definitions are being reproduced below: According to Wood, "Advertising is causing to know to remember, to do." According to Wheeler, "Advertising is any form of paid non-personal presentation of ideas, goods or services for the purpose of inducting people to buy According to Richard Buskirk, "Advertising is a paid form of non-personal presentation of ideas, goods or services by an identified sponsor." According to William J. Stanton, "Advertising consists of all the activities involves in presenting to a group, a non-personal, oral or visual, openly sponsored message regarding disseminated through one or more media and is paid for by an identified sponsor." The above definitions clearly reveal the nature of advertisement. This is a powerful element of the promotion mix. Essentially advertising means spreading of information about the characteristics of the product to the prospective customers with a view to sell the product or increase the sale volume.
A literature review is a body of text that aims to review the critical points of current knowledge and or methodology approaches on a particular topic. Literature reviews are secondary sources and as such do not report any new or original experimental work.
The conceptual literature concerning the concepts and theories and the empirical literature consisting of studies made earlier which are similar to the one proposed.
In my study, I have used many sources for completed out report like Books, Journals, and web sites. I had prefer books of research and web sites.
Woods & wheeler continue by describing the importance of surveying employees, using case studies, and converting the gathered data into organizational improvements. Key factors of organizational success,
Better training programs.
Investment in employees.
Back ground of study
HISTORY OF CADBURY :
The origins of chocolate can be traced back to the ancient Maya and Aztec Civilization in Central America, who first enjoyed 'chocolat' a much-prized spicy drink made from roasted cocoa beans. Throughout its history, whether as cocoa or drinking chocolate...