Research Paper

ANALYSIS OF THE FACTORS AFFECTING THE MARKETING OF NEW PRODUCTS IN KENYA:. A CASE OF THE COCACOLA COMPANY, RIFT VALLEY BOTTLERS IN THE UASIN-GISHU COUNTY

NAME: DONATTA MUMBUA MUNYAO

REG. NO. MBA/GC/351/11/12

February, 2013

FACTORS AFFECTING THE MARKETING OF NEW PRODUCTS IN KENYA:. A CASE OF THE COCACOLA COMPANY, RIFT VALLEY BOTTLERS IN THE UASIN-GISHU COUNTY

NAME: DONATTA MUMBUA MUNYAO

REG. NO. MBA/GC/351/11/12

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF ATHE DEGREE OF MASTERS INOF BUSINESS ADMINISTRATION (MBA)

DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF COMMERCE – GABA CAMPUS THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
DECLARATION

I, the undersigned, declare that this proposal is my original work and that it has not been presented in any other university or institution for academic credit.

This proposal is my original work and has not been presented for a degree or any other presentation in any other university or institution of learning.

DONATTA MUMBUA MUNYAO

REG NO. MBA/GC/351/11/12

Signature ……………………. Date ……………………..

This proposal has been given for examination with our approval as the Uuniversity supervisors.
Gilbert arap Bor

Signature ……………………..Date ……………………..
UNIVERSITY SUPERVISOR

Name?

Signature ……………………..Date ……………………..
SUPERVISOR

ABSTRACT

New products can be referred as original products, product improvements, product modifications, and new brands that the firm develops through its own research and development effort. The failure rate of new products remained high in Kenya for the last decades, relentless pressure does not exist which differentiates products and gain market share, new products do not remain new for too long, new technologies going into new products change more quickly than they have

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