Research on Tsaang Gubat

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UNIVERSITY OF MINDANAO
College of Business Administration
PACOCOA LEVEL III Accredited
Center of Development

In Partial Fulfillment of the
Requirements
In

Marketing 412

Submitted To:
Professor Lani Lim

Submitted By:

Abba Jireh Francisco

Neal Henri Albay

,Eurasia Simbajon

Ara Aguilar

September 10, 2012

Healthlique Company

The Healthlique Company was established about 10 years ago through the initiative of four marketers namely Abba Jireh Francisco, Eurasia Simbajon, Ara Aguilar and Neal Henri Albay.

The company’s name was derived from health and liquid and it was known of its liquid products. And now for its second decade the healthlique company was about to produce its new liquid product the health tea. This product main ingredient is tsaang gubat and widely known as herbal medicine for it has antibacterial, antinocicpetive and anti-inflammatory properties. Tsaang Gubat is commonly prepared in pills capsules and health tea bag. And now healthlique company innovates another product from tsaang gubat which is the concentrated tsaang gubat juice drink.

Product Background

 
Tsaang Gubat is a shrub that grows abundantly in the Philippines. In folkloric medicine, the leaves has been used as a disinfectant wash during child birth, as cure for diarrhea, as tea for general good heath and because Tsaang Gubat has high fluoride content, it is used as a mouth gargle for preventing tooth decay. Research and test now prove its efficacy as an herbal medicine. Aside from the traditional way of taking Tsaag Gubat, it is now available commercially in capsules, tablets and tea bags.

Target market

The company’s target market:
• Health conscious

• Those are on the go

• Older introduce to the youngs

Why would they be interested?

• Healthier alternative drink than the other products in the market. Usually the available juices in the market are using...
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