Research on Elizade Nigeria Limited

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A BRIEF BIOGRAPHY ON THE ENTERPRENEUR
Chief (Dr.) Michael Ade Ojo was born on June 14, 1934 at Ilara-Mokin in Ondo State, South West of Nigeria. He studied Business Administration at the University of Nigeria, Nsukka (UNN) and graduated in June, 1965. He has worked with some multinational companies including C.F.A.O., the then British Petroleum (BP) now African Petroleum Plc. Today he is the proud owner of ELIZADE NIGERIA LIMITED with several subsidiaries including Toyota Nigeria Limited, Oodua Creations Limited, Crown and Gold Shipping Company Limited among others. He is the Chairman of various Companies including Moorhouse Sofitel Limited, Imperial Telecommunications Limited, Custodian and Allied Insurance Company Limited. He setup the Ade Ojo Scholarship Scheme in 1991 under which more than Seventy (70) indigent students have so far benefited. His Current project is the Elizade University. Chief Michael Ade Ojo has attended several top management development courses including the Chief Executive Program of the Lagos Business School (CEP-7) and the IESE/LBS Seminar on Competitive Strategy and Value Creation in Barcelona, Spain. A devout Christian, he is happily married with children and grand children. THE INDUSTRY TO WHICH THE BUSINESS BELONG

Elizade Nigeria Limited belongs to an automobile industry. It is a business involved in distributing Toyota cars and spare parts in Nigeria. That is, it has consistently been marketing, selling and servicing Toyota vehicles in Nigeria imported directly from the manufacturers in Japan. VISION

Elizade is the brain child of Chief Michael Ade Ojo. The company evolved from a VISION, apparently made manifest through divine favours; but which Chief Ade Ojo readily accepted as a MISSION. The dreams that gave birth to Elizade started with the relationship between Chief Ade Ojo and his wife Mrs. Elizabeth Wuraola Ojo, when both met as students at the University of Nigeria, Nsukka in the early 60s. Chief Ade Ojo who was studying Business Administration as one of the pioneer students of that course then, had vowed to establish and run a business of his own within 10years of his working life. (He fulfilled the vow within six years). The name ELIZADE- Coined from ‘Elizabeth’ his wife’s first name and ‘Ade’ his own middle name instantly struck him as a viable company name. Thus, in 1968, only a couple of years he left the University, Chief Ade Ojo registered a business name, which he called Elizade Trading Stores. It was one of the first business names in Nigeria to have evolved from an inspiration trigerred by nuptial union. That inspiration has remained the main propelling force behind Elizader’s successes over the years. Foresight, determination and self-discipline, which have ruled the relationship of the founding couple, have also been the major pillars supporting the company continual growth. Thus, in quick succession, Elizade Trading Stores, which handles general textile sales (including underwear) was followed with Elizade Independent Agencies formed in 1971 with a focus on automobile marketing. This business expanded quickly, with Toyota as the main product. In June 1973, the company was formally incorporated as ELIZADE NIGERIA LIMITED and in 1976 the company secured Federal Government license, along with four other firms, to become a direct distributor of Toyota vehicles and spare parts in Nigeria. Notably, of the four firms so licensed in 1976, only ELIZADE NIGERIA LIMITED still remains afloat till today. FACTORS THAT ATTRACTED HIM TO THE BUSINESS

One factor which attracted Chief Michael Ade Ojo to this business started with the relationship between Chief Ade Ojo and his wife Mrs. Elizabeth Wuraola Ojo when both met as students at the University of Nigeria, Nsukka in the early 60s. Chief Ade Ojo, who was studying Business Administration as one of the pioneer students of that course then, had vowed to establish and run a business of his own within 10 years of his working life....
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