Research Methodology - Summary
Introduction:
There is always a place for new products in the market; the key to success is to having the appropriate research. Within this part of the proposal we will discuss the most appropriate methods of research design, population & sample, data collection & data analysis procedures and the creditability. There will also be a description of ethical considerations.
Research Design:
Qualitative Descriptive Design: We concluded that descriptive design will be the best design, because our product is worn by people and if we observe how people react to Wipers it will give us the answers to most of our questions. Descriptive studies help discover new meaning, describe what currently exists, and categorize the information.
We will use desk research as well as field research; we will use both kinds of research because this way we will have the most appropriate information. Desk research will include telephone interviewing, online research etc. On the other hand we have field research, this will give us an edge because we’ll be out in the field and have interaction with potential customers, immediate feedback etc.
Experiments: We can experiment to see if a certain amount of people will actually enjoy and have good views towards Wipers.
Research strategies:
* Telephone interviewing. * Questioning at shops like Blokker and Supermarkets. * Questionnaires. * Personal interviewing.
Purpose of the research:
* Finding out the competitors. * Finding out if there is a place for us in market. * Finding out how marketable our product is. * Finding out what potential customers think of our product.
Population and Sample:
We have concluded that the Randstad regions will be the first regions for our questionnaires to find place at. Because of these regions populations it is the most appropriate way to have interaction with many potential customers. . Because of the population it is obvious that it is not feasible
There is always a place for new products in the market; the key to success is to having the appropriate research. Within this part of the proposal we will discuss the most appropriate methods of research design, population & sample, data collection & data analysis procedures and the creditability. There will also be a description of ethical considerations.
Research Design:
Qualitative Descriptive Design: We concluded that descriptive design will be the best design, because our product is worn by people and if we observe how people react to Wipers it will give us the answers to most of our questions. Descriptive studies help discover new meaning, describe what currently exists, and categorize the information.
We will use desk research as well as field research; we will use both kinds of research because this way we will have the most appropriate information. Desk research will include telephone interviewing, online research etc. On the other hand we have field research, this will give us an edge because we’ll be out in the field and have interaction with potential customers, immediate feedback etc.
Experiments: We can experiment to see if a certain amount of people will actually enjoy and have good views towards Wipers.
Research strategies:
* Telephone interviewing. * Questioning at shops like Blokker and Supermarkets. * Questionnaires. * Personal interviewing.
Purpose of the research:
* Finding out the competitors. * Finding out if there is a place for us in market. * Finding out how marketable our product is. * Finding out what potential customers think of our product.
Population and Sample:
We have concluded that the Randstad regions will be the first regions for our questionnaires to find place at. Because of these regions populations it is the most appropriate way to have interaction with many potential customers. . Because of the population it is obvious that it is not feasible