Research About Sephora.Com

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Research Report
sephora.com
Yu Wu 0698333
NYIT

Content

1. History································································································3

2. Products······························································································4

3. E-commerce strategies·············································································5

4. Advantages··························································································5

5. Cost drivers··························································································7

6. Revenue drivers·····················································································7

7. Reference····························································································8

History
Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora's unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, and haircare, in addition to Sephora's own private label. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world. To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed "Science of Sephora." This program ensures that our team is skilled to identify skin types, have knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora's diverse clientele. Owned by Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation. Sephora stores – Sephora operates approximately 1,300 stores in 27 countries worldwide, with an expanding base of over 300 stores across North America. Sephora opened its first U.S. store in New York in 1998, its first Canadian store in Toronto in 2004. Sephora's North American headquarters is located in San Francisco, with corporate offices in New York and Montreal. Sephora.com - Launched in the U.S. in 1999 and Canada in 2003, the foremost beauty site on the Internet is also Sephora's largest North American store in terms of sales and selection of products and brands. Beauty Insider - In 2007, Sephora launched a client loyalty program as a way of thanking clients with special products, exclusive information, and an all-access pass to personalized beauty. The Beauty Insider program is available in Sephora stores nationwide and at www.sephora.com. In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], a premium level for Beauty Insiders giving clients access to exclusive gifts, event invitations, and early access to select products. Sephora inside jcp - jcp began opening Sephora inside jcp stores in October 2006. That original launch has turned into a phenomenon. Today, there are Sephora locations in jcp stores nationwide. These stores are smaller than a normal store with approximately 1,500 square feet but they are located in the center of the store and feature the signature Sephora look and beauty offering. Sephora Executives

• David Suliteanu, President and CEO
• Alessandro Bogliolo, Chief Operating Officer
• Mary Herald, Executive Vice President of Human Resources and Education • Julie Bornstein, Executive Vice President and Chief Marketing and Digital Officer • Alexis Rollier, Chief Financial Officer

• Christie Jack, Senior Vice President of Retail
• Philippe Pinatel, Senior Vice President and Country Manager...
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