Topics: Marketing, Marketing plan, Marketing strategy Pages: 4 (1130 words) Published: March 14, 2013
MKTG332 International Marketing
Winter 2013
Assignment #2
1. The article states that “global demand grows for American-style breakfast foods” and “consumers across the globe are acting more like Americans.” If true, why is this happening?

1. Above statement is very true itself as global demand for American style breakfast is grew up and more and more consumers are act like Americans or adopting western culture. The major factor behind is globalization. Due to globalization companies have access to global market and more customers to sell their products from western countries to developing countries. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances between markets and reduces the scale advantages of large firms, new sources of competition emerge, and competitive pressures mount at all levels of the organization.

Second most affecting factor is advertising of product in developing countries according to their culture and using most popular ways to attract consumers towards the product like using Hollywood or Bollywood actress or actor promoting their products. Promoting these breakfasts as healthier than any other breakfast around the world.

Other most affecting factors are western culture popularity in eastern countries which is kind of status for them to follow the western culture. Moreover Americans are most powerful economy of the world and every one want to follow them. In addition, western breakfast is faster than the traditional breakfast and where majority countries are becoming polychronic society to monochronic society.

2. The global competitors’ marketing strategies, described in the article, are classic examples of a “global marketing” approach, as explained in chapter 1 of our textbook. Discuss the key elements of each company’s marketing strategy, as noted in the article, and explain how each one demonstrates a global approach to...
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