Fast Food Globalization

Topics: Hamburger, Fast food, Nutrition Pages: 4 (1344 words) Published: November 25, 2011
Fast Food Globalization
Some people get confused when they hear the word, globalization. What is it? Globalization is a modern term used to describe the changes in societies and the world economy that result from dramatically increased international trade and cultural exchange. That means the world is slowly becoming one by producing goods and services in one part of the world, only to share it on an international level. This is a deeply controversial issue, however. Proponents of globalization argue that it allows poor countries and their citizens to develop economically and raise their standards of living. Whereas, opponents of globalization claim that the creation of a free international market has benefited multinational corporations in the Western world at the expense of local cultures and common people. Clearly, fast food is a representative of this globalization process. In this essay, I will discuss the globalization of fast food in other countries and the negative effects it has made on traditional diets, eating habits, and culture as a whole.

A major challenge of doing business internationally is to adapt effectively to different cultures. Several fast food companies have shown the willingness to adapt to local customs. Some examples of how international fast food chains have attempted to accommodate local tastes include: the Teriyaki McBurger at a McDonald’s in Japan, consisting of a sausage patty in a bun with teriyaki sauce; a curry potato pie and a red bean ice cream sundae in Hong Kong; a broiled salmon sandwich at a Burger King in Chile; even a pizza from Pizza Hut was “delivered” to the International Space Station in 2001, a collaboration between the company and Russian scientists. But no matter where fast food restaurants are located or what type of food they sell, their most fundamental operating principle is standardization. This means selling the exact same food everywhere, limiting the number of food choices. For some people, it is...
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