SUBMITTED TO – BY-
Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011
INDUSTRY- Soap Industry
COMPANY- Reckitt Benckiser (India) Limited BUSINESS TYPE- Manufacturer
PRODUCT- Dettol Soap
ABOUT THE PRODUCT
Dettol, the brand we have grown-up with, is revamping its entire soaps range. The new improved Dettol soap has three variants in the market available nationally - Dettol Original (for everyday protection), Dettol Skincare (everyday protection with moisturizers) and Dettol Cool (everyday protection with menthol for cool and refreshing feel).
Dettol is a brand of Reckitt Benckiser and has stood for "trusted production " in India since the 1930's. The brand is endorsed by the Indian Medical Association (IMA) and has been voted among India's Most Trusted Brands in recent years (2002 to 2005 ORG Marg Brand Equity Survey)
The Company's research over several years and consumer feedback had shown that the consumers in India have a high preference for soaps that are suitable for the entire family and which provide all skin needs - Purification, Germ protection, Nourishment and Moisturising. Based on this, new Dettol has been developed with the perfect balance of ingredients that nourish and still provides the trusted Dettol protection The all new Dettol is the result of the extensive research and trust that our consumers have shown towards us for over more than two decades. We know the consumers will be delighted with this transformation, as we bring to them innovation and improvement to help in their daily lives.
Dettol has launched Dettol Surakshit Parivar, a nationwide campaign, in association with the Indian Medical Association (IMA). The objective of this campaign is to generate awareness that good hygiene practices are essential to reduce the risk of infections, particularly for those who are most vulnerable to illness such as infants and children.
Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Limited, has many brands in India, namely - Dettol, Veet, Harpic, Mortein, Robin Blue, Cherry, Lizol, Colin, Disprin, Brasso, Mansion and others. It has a major presence in home and personal care, surface care, fabric care, pest control and drugs. The company is present in 180 countries across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments they are present in. 1886: Reckitt & Sons begins businesses around the world. 1932: Dettol launched in India.
1938: Reckitt & Sons merge with J&J Colman becoming Reckitt &Colman Ltd. 1999: Reckitt & Colman Ltd and Benckiser merge becoming Reckitt Benckiser Ltd 2006: Reckitt Benckiser acquires revenue of Boots Healthcare International for £1,926 million 2006: He gains a new platform for growth in the attractive OTC (over the counter) healthcare market.
REASONS FOR CHOSING DETTOL SOAP AS CASE
Dettol Soap - Symbol Of Hygiene.
One has to be careful in selecting the soap. Picking the wrong soaps may cause skin diseases. Since the choices vary extremely from person to person depending on the skin sensitiveness and other related requirements.
There are so many anti - bacterial soaps on the market, both in liquid and bar form. But Dettol Antiseptic Soap & Skin Care Soap is preferred over others. Dettol a household name most closely associated with household cleaning products and disinfectants, they also produce a range of antibacterial washes for personal use. .
Dettol is one of the best...