Halal Soap

Topics: Marketing, Strategic management, Variable cost Pages: 21 (3938 words) Published: March 18, 2013

Jahangirnagar University

Submitted to:
Nigar Sultana
Assistant Professor
Dept. of Business Studies
Jahangirnagar University (JU)

Subject: Marketing plan on “Halal Organic Soap”

Group Name:
Sagacious
Section: A
Batch: 3rd
EMBA Program

Group Member’s Detail:

|Si. No. | Name |ID |Contact Number | |1 |Md. Shahadat Hossain |20122077 |01926298123 | |2 |Md. Rakybuzzman Siddique |20122078 |01916665018 | |3 |Md. Toabul Islam |20122102 |01819218121 | |4 |Mahamudul Hasan Masum |20121055 |01962400091 |

** Group Leader Name: Md. Shahadat Hossain

Course Name & Code:
Marketing Management (EMBA 502)

Submission Date:

13/07/2012

First of all we are grateful to Almighty Allah for finishing the marketing plan on time. We would like to thank to honorable madam “Nigar Sultana” for his guidance, constant and spontaneous support, and constructive suggestions. Without his help this marketing plan could not have been a comprehensive one. We would also like to express our humble gratitude to such of books and relative websites which has allowed us to complete this report successfully.

Last but not least it is acknowledged to one another group members to encouragement while preparing this report.

| |Explanation |Page | |Chapter 01 |Executive summary |04 | |Chapter 02 |Situational Analysis | | | |2.1 Market Summary………………………………………. |05 | | |2.2 Services………………………………………………... |08 | | |2.3 Kes to success:………………………………………… |08 | | |2.4 Critical Issues………………………………………….. |08 | | |2.5 Macro invironment…………………………………….. |09 | |Chapter 03 |Marketing Strategy | | | |3.1 Value Chain Analysis…………………………………. |10 | | |3.2 SWOT Analysis……………………………………….. |15 | | |3.3 Target Market Specification…………………………... |17 | | |3.4 Distribution Patterns…………………………………... |18 | |Chapter 04 |Financial | | | |4.1 Capital Structure……………………………………... |20 |...
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