Report Evaluation Market Strategy of Maggi

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  • Topic: Marketing, Maggi, Instant noodles
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  • Published : April 28, 2012
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Report evaluating marketing strategy of Maggi

From: VISHWA DAVE To: PETER MCPHERSON
Date: 18/05/2012

Contents

1. Introduction.......................................................................3 2.1 Terms of reference............................................3 2.2 Procedure..............................................................3 2. Company History.............................................................4,5 3. Marketing concept...........................................................6 4.3 Definition..............................................................6 4.4 Why is marketing important?......................6,7 4.5 History of marketing........................................8 4. Marketing environment.............................................. 9 5.6 Macro environment...........................................9 5.7 Micro environment............................................

1. Introduction

1.1 Terms of reference:
This report was asked by Peter McPherson of Stevenson’s college to Vishwa Dave on a product with brand name Maggi which is manufactured byNestlé India Ltd. And this report has to be submitted as a part of HNC Business curriculum which is to be submitted on or before 18th May.

1.2 Procedure:

This report was gathered by means of the following:

* http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG144.htm * http://www.managementparadise.com/sakelu/documents/1715/maggi/ * http://www.scribd.com/doc/13487983/The-Maggi-Brand-in-India-Case-Analysis * http://books.google.co.uk/books?id=UNd1Bm9l6KUC&printsec=frontcover&source=gbs_atb#v=onepage&q&f=false – “under process” * http://www.nestle.com/Pages/Nestle.aspx

2. Company History

Nestlé India Ltd. (NIL), the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in...
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