reliance marketing
1. MARKETING STRATEGY
2. Reliance Communications Ltd. (commonly called RCOM)isan Indian broadband and telecommunicationscompany headquartered in Navi Mumbai, India. JINSE PARACKAL
3. RCOM is the worlds 16th largest mobile phone operator with over150 million subscribers. Established on 2004, a subsidiary of theReliance Group. JINSE PARACKAL
4. Self actualisation Internet/ Mobile Phone Esteem Belonging Shelter Safety Food/WaterPhysiological JINSE PARACKAL
5. “My vision is to provide the latest telecommunication facilities to every Indian at the price of a post card”JINSE PARACKAL
6. The company has five segments;1. Wireless segment includes wireless operations of the company2. Broadband segment includes broadband operations of the company3. Global segment include national long distance and internationallong distance operations of the company and the wholesaleoperations of its subsidiaries4. Investment segment includes ianvestment activities of the Groupcompanies, and Other segment .5. Other segment consists of the customer care activities and direct-to-home (DTH) activities JINSE PARACKAL
7. Main subsidiaries JINSE PARACKAL
8. Reliance Tech Services Reliance Reliance RelianceTelecommunication Internet Data Limited (RTL) Communication Center (RIDC) Reliance Globalcom JINSE PARACKAL
9. Competitors1. Aircel, Airtel2. BSNL3. Idea4. Loop Mobile5. MTNL6. MTS7. Ping Mobile8. S Tel9. Tata DoCoMo10. Tata Indicom11. Uninor12.Videocon13. Virgin Mobile (GSM & CDMA) and14. Vodafone. JINSE PARACKAL
10. JINSE PARACKAL
11. JINSE PARACKAL
12. Customer Generation - Tapping in to Internal Resources• Reliance targeted internally as it looked around for the first set of customers. Officials of Reliance• Infocomm realized that an employee base of more than 50,000 and a shareholder base of about 3.3 million was the best place to start as far as customers are concerned. Every employee was offered 10 connections at a discounted rate. JINSE PARACKAL
13. JINSE PARACKAL
14.
2. Reliance Communications Ltd. (commonly called RCOM)isan Indian broadband and telecommunicationscompany headquartered in Navi Mumbai, India. JINSE PARACKAL
3. RCOM is the worlds 16th largest mobile phone operator with over150 million subscribers. Established on 2004, a subsidiary of theReliance Group. JINSE PARACKAL
4. Self actualisation Internet/ Mobile Phone Esteem Belonging Shelter Safety Food/WaterPhysiological JINSE PARACKAL
5. “My vision is to provide the latest telecommunication facilities to every Indian at the price of a post card”JINSE PARACKAL
6. The company has five segments;1. Wireless segment includes wireless operations of the company2. Broadband segment includes broadband operations of the company3. Global segment include national long distance and internationallong distance operations of the company and the wholesaleoperations of its subsidiaries4. Investment segment includes ianvestment activities of the Groupcompanies, and Other segment .5. Other segment consists of the customer care activities and direct-to-home (DTH) activities JINSE PARACKAL
7. Main subsidiaries JINSE PARACKAL
8. Reliance Tech Services Reliance Reliance RelianceTelecommunication Internet Data Limited (RTL) Communication Center (RIDC) Reliance Globalcom JINSE PARACKAL
9. Competitors1. Aircel, Airtel2. BSNL3. Idea4. Loop Mobile5. MTNL6. MTS7. Ping Mobile8. S Tel9. Tata DoCoMo10. Tata Indicom11. Uninor12.Videocon13. Virgin Mobile (GSM & CDMA) and14. Vodafone. JINSE PARACKAL
10. JINSE PARACKAL
11. JINSE PARACKAL
12. Customer Generation - Tapping in to Internal Resources• Reliance targeted internally as it looked around for the first set of customers. Officials of Reliance• Infocomm realized that an employee base of more than 50,000 and a shareholder base of about 3.3 million was the best place to start as far as customers are concerned. Every employee was offered 10 connections at a discounted rate. JINSE PARACKAL
13. JINSE PARACKAL
14.