Reflective Journal
Contents Page
Introduction | 2 | Learning Preferences | 4 | Targeted Development * Strengths * Weaknesses * Conclusive Theories * SMART Action Plan | 6 | Conclusion | 11 | Bibliography | 12 |
Introduction
“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.”
Terry Pratchett, A Hat Full of Sky
My sponsor role is with AOL Inc. AOL Inc. is a brand company, which is
“committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world.”
(corp.aol.com, 2012)
AOL has a prominent place within internet and media history, being one of the first Internet Service Providers (ISPs), and online experience companies in the world. Its past has one of many ups and downs, having survived the ‘Dot Com bubble burst’ of the early 2000’s. In 2001, AOL merged with Time Warner, to form AOL Time-Warner. However, this venture was relatively short-lived, with AOL once again becoming an independent publically traded company in 2009. AOL continued to acquire additional properties and products, such as TechCrunch, Moviefone and MapQuest, and in 2011 acquired the Huffington Post Media Group.
I have joined AOL at a time of great change. At the time of writing, AOL’s 2012 Q3 profits have shown consistent growth, and investor confidence is at an all-time high. The company has just come out of a very turbulent few months, which involved staving off a proxy battle for the Board of Directors and massive internal restructuring.
My position with AOL is focussed on Digital communications including social media, community management, digital marketing, public relations and social analytics and blogger relations. My previous experience in ‘Social Media’ and digital marketing has been very ‘grassroots’ – I previously managed
Introduction | 2 | Learning Preferences | 4 | Targeted Development * Strengths * Weaknesses * Conclusive Theories * SMART Action Plan | 6 | Conclusion | 11 | Bibliography | 12 |
Introduction
“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.”
Terry Pratchett, A Hat Full of Sky
My sponsor role is with AOL Inc. AOL Inc. is a brand company, which is
“committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world.”
(corp.aol.com, 2012)
AOL has a prominent place within internet and media history, being one of the first Internet Service Providers (ISPs), and online experience companies in the world. Its past has one of many ups and downs, having survived the ‘Dot Com bubble burst’ of the early 2000’s. In 2001, AOL merged with Time Warner, to form AOL Time-Warner. However, this venture was relatively short-lived, with AOL once again becoming an independent publically traded company in 2009. AOL continued to acquire additional properties and products, such as TechCrunch, Moviefone and MapQuest, and in 2011 acquired the Huffington Post Media Group.
I have joined AOL at a time of great change. At the time of writing, AOL’s 2012 Q3 profits have shown consistent growth, and investor confidence is at an all-time high. The company has just come out of a very turbulent few months, which involved staving off a proxy battle for the Board of Directors and massive internal restructuring.
My position with AOL is focussed on Digital communications including social media, community management, digital marketing, public relations and social analytics and blogger relations. My previous experience in ‘Social Media’ and digital marketing has been very ‘grassroots’ – I previously managed
Bibliography: Books Essentials of Management (DuBrin A J, Cengage Learning, 2008) Introduction to Learning and Behavior, (Powell R, Honey P L, Symbaluk D G, MacDonald S E; Cengage Learning, 2009) Knowledge and Innovation in Business and Industry (Hakansson H, Walusewki A, Routeledge, 2007) Multiple Intelligences: The Theory in Practice (Gardner, H; Basic Books, 1993) Journal Article Expert Performance; Its structure and acquisition: (Ericsson, K.S. & Charness, N; 1994; American Psychologist, 49, 725-747)